| Manajemen Bisnis V Gaffar Bandung: Alfabeta, 2007 | 304 | 2007 |
| Crm dan Mpr Hotel V Gaffar Bandung: Alfabeta, 2007 | 131 | 2007 |
| Customer Relationship Management and Marketing Public Relations G Vanessa Bandung: Alfabeta, 2007 | 114 | 2007 |
| Analisis bibliometrik perkembangan penelitian penggunaan pembayaran seluler dengan vosviewer F Effendy, V Gaffar, R Hurriyati, H Hendrayati Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi Dan …, 2021 | 93 | 2021 |
| Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination V Gaffar, B Tjahjono, T Abdullah, V Sukmayadi Tourism Review 77 (2), 451-470, 2022 | 82 | 2022 |
| Innovation and marketing performance of womenpreneur in fashion industry in Indonesia H Hendrayati, V Gaffar Procedia-Social and Behavioral Sciences 219, 299-306, 2016 | 58 | 2016 |
| The impact of word of mouth and university reputation on student decision to study at university D Harahap, R Hurriyati, V Gaffar, D Amanah Management science letters 8 (6), 649-658, 2018 | 54 | 2018 |
| Effect of price and product completeness to consumer purchase decision at Tokopedia. com D Amanah, R Hurriyati, V Gaffar, AA Layla, DA Harahap Proceedings of the 2nd Global Conference on Business, Management and …, 2017 | 43 | 2017 |
| A study of outdoor recreation motivation and activity preferences V Gaffar, Y Yuniawati, O Ridwanudin Journal of Southwest Jiaotong University 54 (3), 2019 | 39 | 2019 |
| Comparative study of tourist characteristics on cultural heritage tourism sites: survey on tourist in Indonesia and Thailand heritage sites V Gaffar, HP Wetprasit, D Setiyorini Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 3 (3), 53-68, 2011 | 39 | 2011 |
| Effect of word of mouth on students decision to choose studies in college DA Harahap, R Hurriyati, V Gaffar, LA Wibowo, D Amanah 1st International Conference on Islamic Economics, Business, and …, 2017 | 35 | 2017 |
| Unfolding the impacts of a prolonged COVID-19 pandemic on the sustainability of culinary tourism: Some insights from micro and small street food vendors V Gaffar, B Tjahjono, T Abdullah, M Sari, R Rofaida Sustainability 14 (1), 497, 2022 | 34 | 2022 |
| Effect of Market Orientation on Business Performance in MSMEs as Mediating by Dinamic Marketing Capabilities. A Riswanto, R Hurriyati, LA Wibowo, V Gaffar Quality-Access to Success 20 (172), 2019 | 34 | 2019 |
| The relationship between the quality of destination and tourist satisfaction: the role of destination attributes S SUMARYADI, R HURRIYATI, LA WIBOWO, V GAFFAR The Journal of Asian Finance, Economics and Business 8 (4), 929-937, 2021 | 26 | 2021 |
| Empirical Assessment of the Role of Product Innovation in Dynamic Marketing Capabilities and Company Performance. A Riswanto, R Hurriyati, LA Wibowo, V Gaffar Quality-Access to Success 20 (173), 2019 | 26 | 2019 |
| The importance of the cultural and gender outlook on consumer behavior studies: An Indonesian perspective A Riswanto, E Saribanon, V Gaffar Arthatama 2 (1), 35-49, 2018 | 26 | 2018 |
| Analisis e-lifestyle dan e-word of mouth terhadap repurchase intention secara online (Survei pada pelanggan produk fashion online Berrybenka di fan page Instagram) A Panigoro, A Rahayu, V Gaffar Jurnal Ilmu Manajemen & Bisnis-Vol 9 (1), 25-33, 2018 | 26 | 2018 |
| Pengaruh strategi positioning museum terhadap kunjungan wisata edukasi di kota Bandung (survey segmen pasar generasi Y) V Gaffar Tourism and Hospitality Essentials Journal 1 (1), 15-32, 2011 | 26 | 2011 |
| Determining revisit intention: the role of virtual reality experience, travel motivation, travel constraint and destination image EP Kusumah, R Hurriyati, D Disman, V Gaffar Tourism and hospitality management 28 (2), 297-314, 2022 | 24 | 2022 |
| The effect of location and products completeness to consumer buying decision of small and medium enterprise market DA Harahap, R Hurriyati, V Gaffar, D Amanah Proceedings of the 2nd Global Conference on Business, Management and …, 2017 | 22 | 2017 |