| Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs CWC Ki, LM Cuevas, SM Chong, H Lim Journal of Retailing and Consumer Services 55, 102133, 2020 | 580 | 2020 |
| How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review CW Ki, SM Chong, JE Ha‐Brookshire Corporate Social Responsibility and Environmental Management 27 (6), 2401-2424, 2020 | 137 | 2020 |
| Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and … CWC Ki, C Li, AS Chenn, SM Chong, E Cho Journal of Retailing and Consumer Services 76, 103571, 2024 | 13 | 2024 |
| Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research CWC Ki, A Chenn, SM Chong, E Cho Journal of Business Research 174, 114504, 2024 | 4 | 2024 |
| Developing and validating scales to assess fashion organizations’ change-related effort toward the circular economy KI Chung-Wha Chloe, SM Chong, A Chenn, B Wang, JE Ha-Brookshire International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Generative AI bestows more realistic forms upon virtual assistants: Examining the impact of virtual avatar assistant’s form realism on consumer fun and usage intention H Xue, J Wang, SM Chong, SRM Twijsel, M Bae, CWC Ki, C Wong 2024 Global Fashion Management Conference, 2024 | | 2024 |
| Developing and validating scales to assess fashion organizations’ change-related effort toward the circular economy CWC Ki, SM Chong, AS Chenn, B Wang, J Ha-Brookshire International Textile and Apparel Association Annual Conference, 2024 | | 2024 |
| Assessing Chinese fashion organizations’ change readiness for the circular economy (FashionReady4CE): Development and validation of FashionReady4CE scales CWC Ki, B Wang, SM Chong, A Chenn, J Ha-Brookshire Journal of Cleaner Production 423, 138739, 2023 | | 2023 |
| CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION AS Chenn, HA Lee, SM Chong, J Jang, CWC Ki Global Marketing Conference, 318-323, 2023 | | 2023 |
| Chinese consumers’ motivations, attitudes, and purchasing intention of buying secondhand luxury in online marketplaces (OSHL): OSHL as a wise way to consume luxury CWC Ki, L Chunsheng, AS Chenn, SM Chong, E Cho The 2023 KSC Spring Conference, 2023 | | 2023 |
| Is the Fashion Industry Ready for a Change Toward a Circular Economy (FashionReady4CE)? Development of IRT-Based FashionReady4CE Scales KI Chung-Wha Chloe, B Wang, SM Chong, JE Ha-Brookshire International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| A systematic and comparative literature review of livestream shopping and TV home shopping research CWC Ki, SM Chong, A Chenn, E Cho The Korean Society of Costume 2022 Spring Annual Conference, 2022 | | 2022 |
| Live streaming e-commerce: A new way of promoting online shopping in the COVID-19 pandemic era CWC Ki, SM Chong, Y Peng, C Li 2021ITAA Virtual Conference, 2021 | | 2021 |
