| Turning the BlackBox into a GlassBox: An Explainable Machine Learning Approach for Understanding Hospitality Customer CC Sharma R., Kumar A. International Journal of Information Management Data Insights, 2021 | 51 | 2021 |
| Neuromarketing and Understanding Antecedents of Consumer Switching Intensions- A systematic Review of Literature AS Ritu Sharma PalArch’s Journal of Archaeology of Egypt / Egyptology 17 (6), 2021 | 10 | 2021 |
| Digital banking: A meta-analysis approach S Sharma, R Sharma, G Kayal, J Kaur Indian Journal of Marketing 52 (5), 41-68, 2022 | 9 | 2022 |
| Neuromarketing as a tool of customer engagement for encouraging on-line impulsive buying S Gambhir, R Sharma Gitarattan International Business School 11 (1), 95-106, 2019 | 3 | 2019 |
| Exposition of techno-functional components of intelligent food supply chain: a review and future research agenda AK Sharma, MK Srivastava, R Sharma Journal of Business & Industrial Marketing, 2024 | 2 | 2024 |
| Impact of Technology on Production in Indian Economy S Prakash, R Sharma International Conference on Education, Research and Innovation 18, 77-83, 2011 | 1 | 2011 |
| Deterrents for corporate carbon disclosures: a study on Indian corporations using Grey-DEMATEL approach AK Sharma, A Prashar, R Sharma International Journal of Productivity and Performance Management, 2024 | | 2024 |
| Switching Behaviour for Traditional and Online Mode of Purchase: Analysis of Choices for Switching Consumer Behaviour R Sharma, A Yadav Data Driven Approach Towards Disruptive Technologies: Proceedings of MIDAS …, 2021 | | 2021 |
| CRITICAL EVALUATION OF TRADITIONAL AND ONLINE THEORIES OF CONSUMER BEHAVIOR: REVIEW AND SETTING STAGE FOR FUTURE RESEARCH R Sharma, A Yadav International Journal of Advance and Innovative Research 5 (4), 2018 | | 2018 |
| Substitution of Current for Future Consumption in Indian Economy S Prakash, R Sharma International Conference on Technology and Business Management March 18, 20, 2013 | | 2013 |
| Analysis of households choice between current and future consumption expenditure a study of national capital territory of Delhi R Sharma Mysore, 0 | | |
| Substitution of Current for Future Consumer Expenditure Behaviour in NCT of Delhi: An Empirical Analysis R Sharma OJAS, 60, 0 | | |
Cindy ChuahLecturer, SUNWAY UNIVERSITYVerified email at sunway.edu.my