| Overcoming resource scarcity: Consumers’ response to gifts intending to save time and money A Lee-Yoon, GE Donnelly, AV Whillans Journal of the Association for Consumer Research 5 (4), 391-403, 2020 | 15 | 2020 |
| Making seconds count: When valuing time promotes subjective well-being A Lee-Yoon, AV Whillans Current opinion in psychology 26, 54-57, 2019 | 13 | 2019 |
| Are they useful? The effects of performance incentives on the prioritization of work versus personal ties JD Hur, A Lee-Yoon, AV Whillans Organizational Behavior and Human Decision Processes 165, 103-114, 2021 | 11 | 2021 |
| Service provider salience: When guilt undermines consumer willingness to buy time AV Whillans, AJ Lee-Yoon, EW Dunn Collabra: Psychology 6 (1), 28, 2020 | 7 | 2020 |
| How payment schedules shape social interactions A Whillans, AJ Lee-Yoon Academy of Management Proceedings 2018 (1), 11900, 2018 | | 2018 |