Corporate sociopolitical activism and firm value Y Bhagwat, NL Warren, JT Beck, GF Watson IV Journal of marketing 84 (5), 1-21, 2020 | 434 | 2020 |
Regaining “lost” customers: The predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer V Kumar, Y Bhagwat, X Zhang Journal of Marketing 79 (4), 34-55, 2015 | 137 | 2015 |
Do loyal customers really pay more for services? N Umashankar, Y Bhagwat, V Kumar Journal of the Academy of Marketing Science 45, 807-826, 2017 | 113 | 2017 |
Assessing the influence of economic and customer experience factors on service purchase behaviors V Kumar, N Umashankar, KH Kim, Y Bhagwat Marketing Science 33 (5), 673-692, 2014 | 94 | 2014 |
Experimental Investigation into micro-ultrasonic machining of zirconia using multiple tips micro-tool S Kumar, B Doloi, B Bhattacharyya Manufacturing Technology Today 22 (6), 14-19, 2023 | 84 | 2023 |
Winning back lost customers V Kumar, Y Bhagwat, X Zhang Harvard Business Review, 22-23, 2016 | 6 | 2016 |
Examining a Customer Relationship Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior Y Bhagwat | 3 | 2015 |
Economic inequality, trust, and brand leadership JT Beck, C Harmeling, Y Bhagwat, CM Henderson MSI working paper series 16–109, 2016 | 1 | 2016 |
Thank you to the following ad hoc reviewers who reviewed papers for the Journal of Marketing during 2021. The editors greatly appreciate their expert and constructive reviews … R Algesheimer, BJ Allen, A Ansari, G Appel, D Ashana, B Ataman, ... Journal of Marketing 86 (2), 1-4, 2022 | | 2022 |
Identifying Corporate Sociopolitical Activism in Corporate Twitter Posts Y Bhagwat, NL Warren, JT Beck, GF Watson, C Hydock, N Paharia, ... | | |
Kihyun Hannah Kim D Shah, V Kumar, KH Kim, MC Profits, N Umashankar, Y Bhagwat | | |
Listen V KUMAR, Y BHAGWAT | | |