The concept of perceived value: a systematic review of the research R Sánchez-Fernández, MÁ Iniesta-Bonillo Marketing theory 7 (4), 427-451, 2007 | 2110 | 2007 |
The conceptualisation and measurement of consumer value in services R Sánchez-Fernández, MÁ Iniesta-Bonillo, MB Holbrook International Journal of Market Research 51 (1), 1-17, 2009 | 581 | 2009 |
Consumer perception of value: literature review and a new conceptual framework R Sánchez-Fernández, MÁ Iniesta-Bonillo Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2006 | 371 | 2006 |
Sustainability, value, and satisfaction: Model testing and cross-validation in tourist destinations MA Iniesta-Bonillo, R Sánchez-Fernández, D Jiménez-Castillo Journal of Business Research 69 (11), 5002-5007, 2016 | 206 | 2016 |
Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction R Sánchez-Fernández, MÁ Iniesta-Bonillo Journal of Retailing and Consumer Services 16 (6), 425-433, 2009 | 199 | 2009 |
Sustainable entrepreneurial orientation: A business strategic approach for sustainable development A Criado-Gomis, A Cervera-Taulet, MA Iniesta-Bonillo Sustainability 9 (9), 1667, 2017 | 115 | 2017 |
Sustainable entrepreneurial orientation within an intrapreneurial context: effects on business performance A Criado-Gomis, MÁ Iniesta-Bonillo, A Cervera-Taulet International Entrepreneurship and Management Journal 14, 295-308, 2018 | 87 | 2018 |
Investigating factors that influence on ICT usage in higher education: a descriptive analysis MA Iniesta-Bonillo, R Sánchez-Fernández, W Schlesinger International Review on Public and Nonprofit Marketing 10, 163-174, 2013 | 77 | 2013 |
Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de Beerli y Díaz (2003) A Cervera, W Schlesinger, MA Iniesta Bonillo, R Sánchez Revista Española de Investigación de Marketing ESIC 16 (2), 7-29, 2012 | 74 | 2012 |
Retail-consumer commitment and market segmentation MA Iniesta.Bonillo, M Sánchez The International Review of Retail, Distribution and Consumer Research 12 (3 …, 2002 | 71 | 2002 |
Key Elements in Building Relationships in the Higher Education Services Context W Schlesinger, A Cervera-Taulet, MA Iniesta-Bonillo Journal of Promotion Management 21, 475-491, 2015 | 70 | 2015 |
Exploring the concept of perceived sustainability at tourist destinations: A market segmentation approach R Sánchez-Fernández, MÁ Iniesta-Bonillo, A Cervera-Taulet Journal of Travel & Tourism Marketing 36 (2), 176-190, 2019 | 66 | 2019 |
The structure of commitment in consumer‐retailer relationships: Conceptualization and measurement M Sanchez, MA Iniesta-Bonillo International Journal of Service Industry Management 15 (3), 230-249, 2004 | 60 | 2004 |
Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia M Walesska Schlesinger, A Cervera Taulet, MÁ Iniesta-Bonillo, ... Innovar 24 (53), 113-125, 2014 | 53 | 2014 |
La creación de valor en servicios: una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración R Sánchez Fernández, G Swinnen, MA Iniesta-Bonillo Cuadernos de Economía y Dirección de la Empresa 16 (2), 83-94, 2013 | 51 | 2013 |
Segmenting university graduates on the basis of perceived value, image and identification D Jiménez-Castillo, R Sánchez-Fernández, MÁ Iniesta-Bonillo International Review on Public and Nonprofit Marketing 10, 235-252, 2013 | 42 | 2013 |
Customer functional value creation through a sustainable entrepreneurial orientation approach A Criado-Gomis, MA Iniesta-Bonillo, A Cervera-Taulet, D Ribeiro-Soriano Economic research-Ekonomska istraživanja 33 (1), 2360-2377, 2020 | 39 | 2020 |
Analysis of the Value Creation in Higher Institutions: A Relational Perspective R SÁNCHEZ-FERNÁNDEZ, MÁ INIESTA-BONILLO, ... Theoretical and Applied Economics 17 (10), 25-36, 2010 | 39 | 2010 |
La estética y la diversión como factores generadores de valor en la experiencia de consumo en servicios R Sánchez Fernández, MA Iniesta Bonillo Innovar 19 (34), 7-24, 2009 | 35 | 2009 |
Women as key agents in sustainable entrepreneurship: A gender multigroup analysis of the SEO-performance relationship A Criado-Gomis, MA Iniesta-Bonillo, A Cervera-Taulet, D Ribeiro-Soriano Sustainability 12 (3), 1244, 2020 | 32 | 2020 |