| Multiple audiences as text stakeholders: A conceptual framework for analyzing complex rhetorical situations R Palmieri, S Mazzali-Lurati Argumentation 30, 467-499, 2016 | 29 | 2016 |
| Here is the author! Hyperlinks as constitutive rules of hypertextual communication S Mazzali-Lurati Walter de Gruyter 2007 (167), 135-168, 2007 | 22 | 2007 |
| Strategic communication with multiple audiences: polyphony, text stakeholders, and argumentation R Palmieri, S Mazzali-Lurati International Journal of Strategic Communication 15 (3), 159-176, 2021 | 19 | 2021 |
| Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial A Rocci, S Mazzali-Lurati, C Pollaroli The multimodal analysis of television commercials, 157-187, 2013 | 18 | 2013 |
| Persuasive reasons in crowdfunding campaigns: comparing argumentative strategies in successful and unsuccessful projects on kickstarter R Palmieri, C Mercuri, S Mazzali-Lurati Start-up and Entrepreneurial Communication, 216-239, 2024 | 12 | 2024 |
| A pragma-semiotic analysis of advertisements as multimodal texts: A case study S Mazzali-Lurati, C Pollaroli Multimodal Epistemologies, 66-82, 2014 | 12 | 2014 |
| The argumentative and rhetorical function of multimodal metonymy A Rocci, S Mazzali-Lurati, C Pollaroli Semiotica 2018 (220), 123-153, 2018 | 11 | 2018 |
| Blending metaphors and arguments in advertising S Mazzali-Lurati, C Pollaroli Metaphor and communication, 498-525, 2016 | 11 | 2016 |
| Boris Uspenskij and the semiotics of communication: An essay and an interview S Mazzali-Lurati, B Uspenskij Semiotica 2014 (199), 109-124, 2014 | 9 | 2014 |
| Generi e portatori di interesse: Due nozioni-chiave per la scrittura nelle organizzazioni S Mazzali-Lurati Cultura e comunicazione 4, 12-18, 2011 | 9 | 2011 |
| Practical reasoning in corporate communication with multiple audiences R Palmieri, S Mazzali-Lurati Journal of Argumentation in Context 6 (2), 167-192, 2017 | 7 | 2017 |
| Stakeholders in promotional genres. A rhetorical perspective on marketing communication S Mazzali-Lurati, C Pollaroli What do we know about the world, 365-389, 2013 | 7 | 2013 |
| Subjects and reading strategies in hypermedia: The re-emergence of the author S Mazzali-Lurati Walter de Gruyter GmbH & Co. KG 2009 (173), 525-555, 2009 | 5 | 2009 |
| Photography: Semiotics S Mazzali-Lurati, L Cantoni Elsevier, 2006 | 5 | 2006 |
| A semiotic approach to hipermedia for literary studies. New conditions for the act of reading S Mazzali-Lurati, P Schulz Números, 2004 | 4 | 2004 |
| The actualization of reading strategies in hypermedia. S Mazzali-Lurati, P Schulz Document Design 4 (3), 2003 | 3 | 2003 |
| Multimodality and argumentation in online travel reviews: an action-centered analysis S Mazzali-Lurati, C Pollaroli, S De Ascaniis International Review of Pragmatics 10 (2), 270-293, 2018 | 2 | 2018 |
| Rhetoric S Greco, S Mazzali-Lurati The Palgrave Encyclopedia of the Possible, 1431-1439, 2023 | 1 | 2023 |
| Practical argumentation and multiple audience in policy proposals R PALMIERI, S MAZZALI-LURATI Argumentation and reasoned action: Proceedings of the 1st European …, 2015 | 1 | 2015 |
| Representation of reading strategies in hypermedia S Mazzali-Lurati, P Schulz Document Design, 2003 | 1 | 2003 |
