The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook K Hutter, J Hautz, S Dennhardt, J Füller Journal of product & brand management 22 (5/6), 342-351, 2013 | 1577 | 2013 |
Refining virtual co-creation from a consumer perspective J Füller California management review 52 (2), 98-122, 2010 | 1096 | 2010 |
Consumer empowerment through internet-based co-creation J Füller, H Mühlbacher, K Matzler, G Jawecki Journal of management information systems 26 (3), 71-102, 2009 | 1054 | 2009 |
Brand community members as a source of innovation J Füller, K Matzler, M Hoppe Journal of product innovation management 25 (6), 608-619, 2008 | 961 | 2008 |
Innovation creation by online basketball communities J Füller, G Jawecki, H Mühlbacher Journal of business research 60 (1), 60-71, 2007 | 838 | 2007 |
Community based innovation: How to integrate members of virtual communities into new product development J Füller, M Bartl, H Ernst, H Mühlbacher Electronic commerce research 6, 57-73, 2006 | 733 | 2006 |
Co-creation in virtual worlds: The design of the user experience T Kohler, J Fueller, K Matzler, D Stieger, J Füller MIS quarterly, 773-788, 2011 | 679 | 2011 |
The impact of satisfaction and image on loyalty: the case of Alpine ski resorts R Faullant, K Matzler, J Füller Managing Service Quality: An International Journal 18 (2), 163-178, 2008 | 607 | 2008 |
Virtual product experience and customer participation—A chance for customer-centred, really new products J Füller, K Matzler Technovation 27 (6-7), 378-387, 2007 | 546 | 2007 |
Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions J Füller, K Hutter, R Faullant R&D Management 41 (3), 259-273, 2011 | 541 | 2011 |
The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities J Gebauer, J Füller, R Pezzei Journal of Business Research 66 (9), 1516-1527, 2013 | 515 | 2013 |
Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups J Füller, K Matzler Tourism management 29 (1), 116-126, 2008 | 512 | 2008 |
Communitition: The tension between competition and collaboration in community‐based design contests K Hutter, J Hautz, J Füller, J Mueller, K Matzler Creativity and innovation management 20 (1), 3-21, 2011 | 486 | 2011 |
Why consumers engage in virtual new product developments initiated by producers J Fuller Advances in Consumer research 33, 639, 2006 | 456 | 2006 |
Avatar-based innovation: Using virtual worlds for real-world innovation T Kohler, K Matzler, J Füller Technovation 29 (6-7), 395-407, 2009 | 430 | 2009 |
User roles and contributions in innovation-contest communities J Füller, K Hutter, J Hautz, K Matzler Journal of management information systems 31 (1), 273-308, 2014 | 312 | 2014 |
Let users generate your video ads? The impact of video source and quality on consumers’ perceptions and intended behaviors J Hautz, J Füller, K Hutter, C Thürridl Journal of Interactive Marketing 28 (1), 1-15, 2014 | 256 | 2014 |
Avatar-based innovation: Consequences of the virtual co-creation experience T Kohler, J Fueller, D Stieger, K Matzler Computers in human behavior 27 (1), 160-168, 2011 | 254 | 2011 |
Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities K Matzler, E Pichler, J Füller, TA Mooradian Journal of Marketing Management 27 (9-10), 874-890, 2011 | 197 | 2011 |
Virtual worlds as knowledge management platform–a practice‐perspective J Mueller, K Hutter, J Fueller, K Matzler Information Systems Journal 21 (6), 479-501, 2011 | 192 | 2011 |