| An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers LC Leonidou, CS Katsikeas, D Palihawadana, S Spyropoulou International Marketing Review 24 (6), 735-770, 2007 | 584 | 2007 |
| The relationship between country‐of‐origin image and brand image as drivers of purchase intentions: A test of alternative perspectives A Diamantopoulos, B Schlegelmilch, D Palihawadana International Marketing Review 28 (5), 508-524, 2011 | 475 | 2011 |
| Internal drivers and performance consequences of small firm green business strategy: The moderating role of external forces LC Leonidou, P Christodoulides, LP Kyrgidou, D Palihawadana Journal of business ethics 140, 585-606, 2017 | 461 | 2017 |
| National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance LC Leonidou, D Palihawadana, M Theodosiou Journal of International Marketing 19 (2), 1-29, 2011 | 429 | 2011 |
| Evaluating the green advertising practices of international firms: a trend analysis LC Leonidou, CN Leonidou, D Palihawadana, M Hultman International Marketing Review 28 (1), 6-33, 2011 | 412 | 2011 |
| An integrated model of the behavioural dimensions of industrial buyer‐seller relationships LC Leonidou, D Palihawadana, M Theodosiou European journal of Marketing 40 (1/2), 145-173, 2006 | 177 | 2006 |
| Determining the antecedents and consequences of donor‐perceived relationship quality—A dimensional qualitative research approach H Shabbir, D Palihawadana, D Thwaites Psychology & marketing 24 (3), 271-293, 2007 | 158 | 2007 |
| Effects of ethical ideologies and perceptions of CSR on consumer behavior D Palihawadana, P Oghazi, Y Liu Journal of Business Research 69 (11), 4964-4969, 2016 | 131 | 2016 |
| E‐marketing in perspective: a three country comparison of business use of the internet S Adam, R Mulye, KR Deans, D Palihawadana Marketing Intelligence & Planning 20 (4), 243-251, 2002 | 120 | 2002 |
| British consumers' evaluations of US versus Chinese goods: A multi‐level and multi‐cue comparison LC Leonidou, D Palihawadana, MA Talias European Journal of Marketing 41 (7/8), 786-820, 2007 | 118 | 2007 |
| Drivers and outcomes of importer adaptation in international buyer–seller relationships LC Leonidou, D Palihawadana, S Chari, CN Leonidou Journal of World Business 46 (4), 527-543, 2011 | 113 | 2011 |
| Here, there and everywhere: A study of consumer centrism M Prince, MAP Davies, M Cleveland, D Palihawadana International Marketing Review 33 (5), 715-754, 2016 | 85 | 2016 |
| Modelling module evaluation in marketing education D Palihawadana, G Holmes Quality assurance in Education 7 (1), 41-46, 1999 | 82 | 1999 |
| Investigating the export marketing activity of SMEs operating in international healthcare markets BR Barnes, R Chakrabarti, D Palihawadana Journal of Medical Marketing 6 (3), 209-221, 2006 | 80 | 2006 |
| How downplaying product greenness affects performance evaluations: Examining the effects of implicit and explicit green signals in advertising B Usrey, D Palihawadana, C Saridakis, A Theotokis Journal of Advertising 49 (2), 125-140, 2020 | 66 | 2020 |
| The measurement and management of service quality in dental healthcare D Palihawadana, BR Barnes Health services management research 17 (4), 229-236, 2004 | 58 | 2004 |
| The moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions M Prince, AN Yaprak, D Palihawadana Journal of Consumer Marketing 36 (3), 429-438, 2019 | 52 | 2019 |
| The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations M Prince, A Yaprak, M Cleveland, MAP Davies, A Josiassen, ... International Marketing Review 37 (6), 1013-1049, 2020 | 49 | 2020 |
| Research on the import activities of firms 1960–2010: review, assessment, and future directions B Aykol, D Palihawadana, LC Leonidou Management International Review 53, 215-250, 2013 | 46 | 2013 |
| Deconstructing subtle racist imagery in television ads HA Shabbir, MR Hyman, J Reast, D Palihawadana Journal of business ethics 123, 421-436, 2014 | 40 | 2014 |
