| Organizational citizenship behavior in Malaysian higher educational institutions RM Idrus, K Idris, Z Omar, M Ashraff, M Anuar, H Ariffin International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 13 | 2019 |
| Service Excellence in the Malaysian Public University: A Pilot Study H Ariffin, SS Mohd Mokhtar, Y Mohd Yusoff International Multidisciplinary Research Journal 8 (1), 17, 2020 | 2 | 2020 |
| THE ROLES OF TECHNOLOGY IN ENHANCING SERVICE EXCELLENCE IN HIGHER EDUCATION H Ariffin, SS Ahmad Mokhtar, NF Abdullah Creativity and Innovation:Keys to Productivity 1, http://repo.uum.edu.my/id …, 2018 | 2 | 2018 |
| The Service Excellence Performance of Public Universities in Malaysian-an internal client’s experiences H Ariffin, SSA Mokhtar, YM Yusoff | 1 | 2020 |
| The roles of technology in enhancing service excellence in Malaysian higher education industry H Ariffin, SSM Mokhtar, YM Yusoff International Journal of Business Excellence 27 (2), 189-201, 2022 | | 2022 |
| Measurement Scale for Assessing Service Quality in Higher Education H Ariffin, CA Taib, RM Idrus | | |
Sany Sanuri Mohd MokhtarUniversiti Utara MalaysiaVerified email at uum.edu.my