Follow
Sarah Moore
Sarah Moore
Professor of Marketing, Thornton A. Graham Chair, University of Alberta
Verified email at ualberta.ca
Title
Cited by
Cited by
Year
Some things are better left unsaid: how word of mouth influences the storyteller
SG Moore
Journal of Consumer Research 38 (6), 1140-1154, 2012
2872012
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
SG Moore
Journal of Consumer Research 42 (1), 30-44, 2015
2792015
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
G Packard, SG Moore, B McFerran
Journal of Marketing Research 55 (4), 541-555, 2018
161*2018
How Online Word‐of‐Mouth Impacts Receivers
SG Moore, KC Lafreniere
Consumer Psychology Review 3, 34-59, 2020
1122020
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
EC Wu, SG Moore, GJ Fitzsimons
Journal of Consumer Research 46 (3), 508-527, 2019
1122019
Coping with condom embarrassment
SG Moore, DW Dahl, GJ Gorn, CB Weinberg
Psychology, Health & Medicine 11 (1), 70-79, 2006
1052006
Just Do It! Why Committed Consumers React Negatively to Assertive Ads
Y Zemack-Rugar, SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 27 (3), 287-301, 2017
1012017
Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors
GJ Fitzsimons, SG Moore
Journal of Consumer Psychology 18 (2), 82-95, 2008
862008
She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word of Mouth
SG Moore, B McFerran
Journal of the Association for Consumer Research 2 (2), 229-245, 2017
632017
Condom embarrassment: coping and consequences for condom use in three countries
SG Moore, DW Dahl, GJ Gorn, CB Weinberg, J Park, Y Jiang
AIDS care 20 (5), 553-559, 2008
552008
Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases
W Bastos, SG Moore
Journal of Business Research 130, 110-123, 2021
532021
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
KC Lafreniere, SG Moore, RJ Fisher
Journal of Marketing Research 59 (5), 908-925, 2022
512022
Affect in the aftermath: How goal pursuit influences implicit evaluations
SG Moore, MJ Ferguson, TL Chartrand
Cognition and Emotion 25 (3), 453-465, 2011
492011
Wolves in sheep’s clothing: How and when hypothetical questions influence behavior
SG Moore, DT Neal, GJ Fitzsimons, B Shiv
Organizational Behavior and Human Decision Processes 117 (1), 168-178, 2012
362012
Yes, we have no bananas: Consumer responses to restoration of freedom
SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 24 (4), 541-548, 2014
352014
Influences on clinical reasoning in family and psychosocial interventions in nursing practice with patients and their families living with chronic kidney disease
LM Thirsk, SG Moore, K Keyko
Journal of Advanced Nursing 70 (9), 2117–2127, 2014
232014
Mystery Moods: Their origins and consequences
NP Leander, SG Moore, TL Chartrand
The psychology of goals, 480-504, 2009
182009
While parents might not want to, researchers really should ask questions about risky behaviors
SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 18 (2), 111-115, 2008
122008
Wisdom from words: marketing insights from text
J Berger, G Packard, R Boghrati, M Hsu, A Humphreys, A Luangrath, ...
Marketing letters 33 (3), 365-377, 2022
112022
Improving How Clinicians Communicate With Patients: An Integrative Review and Framework
TS Danaher, LL Berry, C Howard, SG Moore, DJ Attai
Journal of Service Research 26 (4), 493-510, 2023
92023
The system can't perform the operation now. Try again later.
Articles 1–20