| A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews S Meek, V Wilk, C Lambert Journal of business research 125, 354-367, 2021 | 83 | 2021 |
| Contextualising social capital in online brand communities S Meek, M Ogilvie, C Lambert, MM Ryan Journal of Brand Management, 1-19, 2018 | 78 | 2018 |
| A multidimensional scale for measuring online brand community social capital (OBCSC) S Meek, M Ryan, C Lambert, M Ogilvie Journal of Business Research 100, 234-244, 2019 | 71 | 2019 |
| The strategy of global branding and brand equity A Lee, J Yang, R Mizerski, C Lambert Routledge, 2015 | 71 | 2015 |
| Grey Nomads’ caravanning use of social networking sites T Darley, C Lambert, M Ryan Information Technology & Tourism 17, 379-398, 2017 | 14 | 2017 |
| Young children as consumers: Their vulnerability to persuasion and its eect on their choices D Mizerski, S Wang, A Lee, C Lambert Routledge international handbook of consumer psychology, 345-364, 2016 | 10 | 2016 |
| Why franchisors recruit franchisees from the ranks of their employees P Balsarini, C Lambert, MM Ryan Relationship Marketing in Franchising and Retailing, 68-88, 2023 | 9 | 2023 |
| Social capital: An influence on critical to success factors in online brand communities S Meek, C Lambert, MM Ryan, M Ogilvie International Journal of Web Based Communities 14 (3), 268-288, 2018 | 8 | 2018 |
| Online brand detraction in an online opinion platform V Wilk, C Lambert, S Meek International Journal of Hospitality Management 107, 103345, 2022 | 6 | 2022 |
| Applying the 4Ps of social marketing to retain and engage participants in longitudinal cohort studies: generation 2 Raine study participant perspectives L Costello, J Dare, M Dontje, C Lambert, L Straker BMC Medical Research Methodology 22 (1), 288, 2022 | 4 | 2022 |
| Congregating as a social phenomenon; the social glue that binds M MacCarthy, A Morgan, C Lambert International Journal of Event and Festival Management 13 (2), 235-246, 2022 | 4 | 2022 |
| To toy or not to toy in supermarket instant reward programs C Lambert, E Goh Asia Pacific Journal of Marketing and Logistics 33 (2), 513-525, 2020 | 4 | 2020 |
| Enhancing marketing students’ Indigenous cultural competencies through a decolonisation and authentic assessment approach C Lambert, M Fong-Emmerson, S Coetzee, S D’Alessandro Australasian Marketing Journal, 14413582241244568, 2024 | 3 | 2024 |
| Subjective knowledge, perceived risk, and information search when purchasing a franchise: A comparative exploration from Australia P Balsarini, C Lambert, MM Ryan, M MacCarthy Journal of Risk and Financial Management 14 (8), 338, 2021 | 3 | 2021 |
| Purchase of a fast food cartoon character toy premium targeted to young children C Lambert, D Mizerski American Academy of Advertising. Conference. Proceedings (Online), 90, 2010 | 3 | 2010 |
| Adolescent parent perceptions on sustainable career opportunities and building employability capitals for future work D Jackson, C Lambert Educational Review, 1-23, 2023 | 2 | 2023 |
| Corporate social responsibility in McDonald’s Australia A Lee, C Lambert Asian Case Research Journal 21 (02), 393-430, 2017 | 2 | 2017 |
| Kids, Toys and Fast Food: An Unhealthy Mix? C Lambert, R Mizerski School of Marketing, Tourism and Leisure, Edith Cowan University, 2011 | 2 | 2011 |
| The stochastic nature of adult purchase of a child's fast food cartoon-based premium C Lambert, D Mizerski The Stochastic Nature of Adult Purchase of a Child's Fast Food Cartoon-Based …, 2003 | 2 | 2003 |
| Richard Mizerski.(2012)‘Kids, Toys and Fast food: An unhealthy Mix’, Perth Exhibition Centre, Perth, Western Australia C Lambert | 2 | |