How Online Word-of-Mouth impacts receivers SG Moore, KC Lafreniere Consumer Psychology Review 3 (1), 2020 | 114 | 2020 |
Extending stakeholder theory to promote resource management initiatives to key stakeholders: A case study of water transfers in Alberta, Canada KC Lafreniere, S Deshpande, H Bjornlund, MG Hunter Journal of Environmental management 129, 81-91, 2013 | 60 | 2013 |
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth KC Lafreniere, SG Moore, RJ Fisher Journal of Marketing Research, 00222437221078606, 2022 | 51 | 2022 |
Against the grain: segmenting and profiling irrigators opposed to water transfers in Alberta, Canada KC Lafreniere, H Bjornlund, S Deshpande WIT Press, 2012 | 6 | 2012 |
Segmenting and targeting irrigators’ preferences regarding proposed water transfers KC Lafreniere, S Deshpande, H Bjornlund Society & Natural Resources 28 (4), 423-438, 2015 | 5 | 2015 |
The power of pottymouth in word-of-mouth KC Lafreniere, SG Moore, RJ Fisher Advances in consumer research 46, 264-265, 2018 | 4 | 2018 |
Comparing and prioritizing the factors affecting purchase decisions in innovation adoption in a post-secondary educational setting KC Lafreniere, MG Hunter, S Deshpande Journal of Information, Information Technology, and Organizations 6, 2011-2012, 2011 | 4 | 2011 |
Enhancing existing communication channels for large-scale health interventions: making every contact count in the United Kingdom KC Lafreniere, A McArthur Social Marketing in Action: Cases from Around the World, 247-256, 2019 | 1 | 2019 |
Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks KC Lafreniere, MD Basil Social Marketing in Action: Cases from Around the World, 327-338, 2019 | 1 | 2019 |
Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada: Better Environmentally Sound Transportation’s Bicycle Valet KC Lafreniere, DZ Basil Social Marketing in Action: Cases from Around the World, 299-310, 2019 | 1 | 2019 |
The decision making process for social issue behaviors: a stakeholder perspective KC Lafreniere Management, 2010 | 1 | 2010 |
Thanks, But No Thanks: How Firms Should Respond to Positive Word of Mouth KC Lafreniere | | 2023 |
Word-of-Mouth and Consumer Psychology KC Lafreniere, SG Moore The Cambridge Handbook of Consumer Psychology 2, 472-499, 2023 | | 2023 |
Should Reviewers and Website Moderators Censor Swearwords in Reviews? An Abstract KC Lafreniere, SG Moore Academy of Marketing Science Annual Conference, 369-370, 2023 | | 2023 |
Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing: University of Lethbridge Pronghorns’ Operation Red Nose Campaign KC Lafreniere, K Howie Social Marketing in Action: Cases from Around the World, 163-174, 2019 | | 2019 |
The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada KC Lafreniere, DZ Basil Social Marketing in Action: Cases from Around the World, 359-377, 2019 | | 2019 |
Linguistic Insights from Big Data J Berger, KC Lafreniere, SG Moore, RJ Fisher, S Melumad, YD Kim, ... Advances in Consumer Research 46, 2018 | | 2018 |
The Moral Nature of Stigmatization: Mitigating the Negative Effects of Stigma on Helping KC Lafreniere, RJ Fisher Advances in Consumer Research 45, 729-730, 2017 | | 2017 |
CHAPTER SIX DECISION FRAMING AND THE ROLE OF COMMITMENT IN SOCIAL CHOICE: IMPLICATIONS FOR SOCIAL MARKETING KC LAFRENIERE, S DESHPANDE Contemporary Issues in Social Marketing, 95, 2014 | | 2014 |