| The dynamics of brand legitimacy: An interpretive study in the gay men's community SM Kates Journal of consumer research 31 (2), 455-464, 2004 | 680 | 2004 |
| When customers get clever: Managerial approaches to dealing with creative consumers PR Berthon, LF Pitt, I McCarthy, SM Kates Business horizons 50 (1), 39-47, 2007 | 629 | 2007 |
| The protean quality of subcultural consumption: An ethnographic account of gay consumers SM Kates Journal of consumer research 29 (3), 383-399, 2002 | 629 | 2002 |
| The meanings of lesbian and gay pride day: Resistance through consumption and resistance to consumption SM Kates, RW Belk Journal of contemporary ethnography 30 (4), 392-429, 2001 | 330 | 2001 |
| Out of the closet and out on the street!: Gay men and their brand relationships SM Kates Psychology & Marketing 17 (6), 493-513, 2000 | 214 | 2000 |
| Making the ad perfectly queer: Marketing “normality” to the gay men's community? SM Kates Journal of Advertising 28 (1), 25-37, 1999 | 182 | 1999 |
| The ever entangling web: A study of ideologies and discourses in advertising to women SM Kates, SG Glenda Readings in Advertising, Society, and Consumer Culture, 366-387, 2014 | 175 | 2014 |
| Twenty million new customers!: Understanding gay men's consumer behavior SM Kates Routledge, 2013 | 140 | 2013 |
| Brand morphing--Implications for advertising theory and practice SM Kates, C Goh Journal of advertising 32 (1), 59-68, 2003 | 128 | 2003 |
| Exploring consumer conflict management in service encounters MB Beverland, SM Kates, A Lindgreen, E Chung Journal of the Academy of Marketing Science 38, 617-633, 2010 | 115 | 2010 |
| Producing and consuming gendered representations: An interpretation of the Sydney Gay and Lesbian Mardi Gras SM Kates* Consumption, Markets and Culture 6 (1), 5-22, 2003 | 109 | 2003 |
| A qualitative exploration into voters' ethical perceptions of political advertising: Discourse, disinformation, and moral boundaries S Kates Journal of Business Ethics 17 (16), 1871-1885, 1998 | 63 | 1998 |
| Disposition of possessions among families of people living with AIDS SM Kates Psychology & Marketing 18 (4), 365-387, 2001 | 59 | 2001 |
| Exploring Consumers' Conflict Styles: Grudges and Forgiveness Following Marketer Failure. MB Beverland, E Chung, SM Kates Advances in Consumer Research 36, 2009 | 56 | 2009 |
| Twenty million new customers SM Kates Understanding gay men’s consumer behaviour. New York: Harrigton Park, 1998 | 45 | 1998 |
| Researching brands ethnographically: An interpretive community approach SM Kates Handbook of qualitative research methods in marketing, 2006 | 42 | 2006 |
| Adapting action research to marketing: A dialogic argument between theory and practice SM Kates, J Robertson European Journal of Marketing 38 (3/4), 418-432, 2004 | 37 | 2004 |
| Barriers to deep learning in student marketing teams SM Kates Australasian Marketing Journal 10 (2), 14-25, 2002 | 30 | 2002 |
| The extended case method in consumer research SM Kates Handbook of qualitative research methods in marketing, 2006 | 28 | 2006 |
| Sense vs. Sensibility: An Exploration of the Lived Experience of Camp. SM Kates Advances in Consumer Research 24 (1), 1997 | 27 | 1997 |
Leyland PittSimon Fraser UniversityVerified email at sfu.ca