Articles with public access mandates - Itamar SimonsonLearn more
Available somewhere: 2
The positive effect of assortment size on purchase likelihood: The moderating influence of decision order
L Gao, I Simonson
Journal of Consumer Psychology 26 (4), 542-549, 2016
Mandates: Research Grants Council, Hong Kong
The influence of initial possession level on consumers' adoption of a collection goal: A tipping point effect
L Gao, Y Huang, I Simonson
Journal of Marketing 78 (6), 143-156, 2014
Mandates: Research Grants Council, Hong Kong
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