| Assessing the societal impact of research: The relational engagement approach JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ... Journal of Public Policy & Marketing, 2017 | 153 | 2017 |
| Operationalizing critical race theory in the marketplace SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ... Journal of Public Policy & Marketing 40 (2), 126-142, 2021 | 90 | 2021 |
| As worlds collide: The role of marketing management in customer-to-customer interactions AE Ekpo, BK Riley, KD Thomas, Z Yvaire, GRH Gerri, II Muñoz Journal of Business Research 68 (1), 119-126, 2015 | 42 | 2015 |
| Omission and commission as marketplace trauma AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ... Journal of Public Policy & Marketing 35 (2), 280-291, 2016 | 36 | 2016 |
| Narratives of technology consumption in the face of marketplace discrimination AE Ekpo, B DeBerry-Spence, GR Henderson, J Cherian Marketing Letters 29, 451-463, 2018 | 30 | 2018 |
| Research pathways for societal impact: a typology of relational engagements for consumer psychology research JL Ozanne, B Davis, AE Ekpo Journal of Consumer Psychology 32 (1), 127-144, 2022 | 26 | 2022 |
| Mobile phone visual ethnography (MpVE): Bridging transformative photography and mobile phone ethnography B DeBerry-Spence, AE Ekpo, D Hogan Journal of Public Policy & Marketing 38 (1), 81-95, 2019 | 26 | 2019 |
| (Virtual) ethnicity, the Internet, and well-being A Lindridge, GR Henderson, AE Ekpo Marketing Theory 15 (2), 279-285, 2015 | 25 | 2015 |
| Diversity, tokenism, and comic books: Crafting better strategies JS Podoshen, AE Ekpo Business Horizons 64 (1), 131-140, 2021 | 14 | 2021 |
| The Platformed Money Ecosystem: Digital Financial Platforms, Datafication, and Reimagining Financial Well‐being AE Ekpo, J Drenten, PA Albinsson, S Anong, S Appau, L Chatterjee, ... Journal of Consumer Affairs, 2022 | 12 | 2022 |
| A Call for Further Research at the Intersection of Race, Marketing, and Public Policy B DeBerry-Spence, A Bennett, SNN Cross, A Ekpo, F Sobande https://www.ama.org/2020/08/04/a-call-for-further-research-at-the …, 2020 | 12 | 2020 |
| Towards Marketplace Diversity: A Multi-measure, Multi-dimensional Study of the Journal of Public Policy and Marketing B DeBerry-Spence, AE Ekpo, M Adelakun, H Gunay Journal of Public Policy & Marketing, 1-39, 2012 | 12 | 2012 |
| EXPRESS: A Tale of Two Frontlines: Critically Assessing the Dynamics of Interracial Service Encounters LDM Thornton, AL Jones, AE Ekpo, P Kent, WK Story Production and Operations Management, 10591478241276136, 2024 | | 2024 |
| US Public Sector Supplier Diversity: An Intersectional Invisibility Perspective P Kent, LDM Thornton, A Ekpo Production and Operations Management, 2024 | | 2024 |
| Special Session: Creating Synergies from Multi-Method Research Approach: An Abstract MHJ Lin, SNN Cross, AE Ekpo, KC Luna, A Vijayalakshmi Academy of Marketing Science Annual Conference, 295-296, 2022 | | 2022 |
| Excerpt from Operationalizing Critical Race Theory in the Marketplace SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ... Ethics of Data and Analytics, 84-92, 2022 | | 2022 |
| The double edge of diversity in a digital world AE Ekpo The Routledge Handbook of Digital Consumption, 413-424, 2022 | | 2022 |
| Reimagining Pro-Social Behaviors through Micro-, Meso-, and Macro-Level Perspectives of Charitable Giving LT Torres, AE Ekpo Advances in Consumer Research 48, 1118-1123, 2020 | | 2020 |
| 9-Ii: the Resilient Consumer A Ekpo, S Cross ACR North American Advances, 2017 | | 2017 |
| Research Reflections on Mobile Phone Visual Ethnography in Ghana, West Africa: Bridging Mobile Phone Ethnography and Transformative Photography. B DeBerry-Spence, A Ekpo, D Hogan Advances in Consumer Research 44, 2016 | | 2016 |
Geraldine Rosa HendersonProfessor, Marketing, Loyola University ChicagoVerified email at luc.edu