| The effects of utilitarian and hedonic online shopping value on consumer preference and intentions JW Overby, EJ Lee Journal of Business Research 59 (10), 1160-1166, 2006 | 1674 | 2006 |
| Creating value for online shoppers: Implications for satisfaction and loyalty EJ Lee, JW Overby Journal of Consumer Satisfaction, Dissatisfaction and complaining behavior …, 2004 | 527 | 2004 |
| French versus American consumers’ attachment of value to a product in a common consumption context: a cross-national comparison JW Overby, SF Gardial, RB Woodruff Journal of the Academy of Marketing Science 32 (4), 437-460, 2004 | 264 | 2004 |
| Linking process and outcome to service quality and customer satisfaction evaluations: An investigation of real estate agent service PA Dabholkar, JW Overby International journal of service industry management 16 (1), 10-27, 2005 | 258 | 2005 |
| International supply chain management in an Internet environment: A network‐oriented approach to internationalization JW Overby, S Min International Marketing Review 18 (4), 392-420, 2001 | 212 | 2001 |
| The influence of culture upon consumers’ desired value perceptions: A research agenda JW Overby, RB Woodruff, SF Gardial Marketing Theory 5 (2), 139-163, 2005 | 197 | 2005 |
| Small and medium-sized firms' import behavior: The case of Danish industrial purchasers JW Overby, P Servais Industrial Marketing Management 34 (1), 71-83, 2005 | 80 | 2005 |
| Relationships between desired attributes, consequences and purchase frequency S Min, JW Overby, K Shin Im Journal of Consumer Marketing 29 (6), 423-435, 2012 | 45 | 2012 |
| An integrative review of customer value management and national culture: France and the United States JW Overby International Journal of Management 22 (2), 166, 2005 | 30 | 2005 |
| The impact of culture on customer expectations A Assouad, J Overby Journal of Management Policy and Practice 17 (2), 2016 | 28 | 2016 |
| An investigation of real estate agent service to home sellers: Relevant factors and attributions PA Dabholkar, JW Overby The Service Industries Journal 26 (5), 557-579, 2006 | 28 | 2006 |
| The impact of national culture upon the customer value hierarchy: A comparison between French and American consumers JW Overby The University of Tennessee, 2000 | 13 | 2000 |
| Wine consumption and customer value: An investigation of the influence of the situational and cultural contexts JW Overby* Market Management 8 (1), 31-59, 2008 | 3 | 2008 |
| Culture and Desired Customer Value: A Means-End Analysis of Korean and American Consumers JW Overby, S Min Marketing Advances in Theory, Practice and Education: Proceedings of the …, 1998 | 3 | 1998 |
| Alcohol expectations of short-term, faculty-led trip leaders: A survey of current practices JW Overby Frontiers: The Interdisciplinary Journal of Study Abroad 32 (2), 163-174, 2020 | 2 | 2020 |
| Sprinkles Cupcakes: A case study of creating a successful internationalization strategy DC Chen, JWO Overby, BL Padgett, N Long, LH Mellott, L Vandermark, ... Journal of the International Academy for Case Studies 21 (3), 2015 | 2 | 2015 |
| Building a Model of Culture, Context, and the Means-End Value Hierarchy: An In-Depth Investigation of French and American Wine Consumers' Perceptions of Value JW Overby Journal of Euromarketing 21 (4), 193-217, 2012 | 2 | 2012 |
| A Conceptualization of the Influence of Culture Upon the Customer Value Hierarchy JW Overby, RB Woodruff New Meanings for Marketing in a New Millennium, 58-63, 2001 | 2* | 2001 |
| The creation of a market–LP South America (A) JW Overby The CASE Journal 17 (1), 146-174, 2021 | 1 | 2021 |
| Slane Irish Whiskey: Strategic Marketing for a New Brand JW Overby Ivey, No. W35244-E, 1-11, 2024 | | 2024 |
Eun-Ju LeeSungkyunkwan UniversityVerified email at skku.edu