| An experiential approach to teaching mixed methods research KM Frias, D Popovich Journal of Education for Business 95 (3), 193-205, 2020 | 39 | 2020 |
| Price formats for branded components in industrial markets: An integration of transaction cost economics and the resource-based view D Lo, KM Frias, M Ghosh Organization Science 23 (5), 1282-1297, 2012 | 24 | 2012 |
| Shifting engineering education from disciplinary to transdisciplinary practice A Ertas, KM Frias, D Tate, SM Back The International journal of engineering education 31 (1), 94-105, 2015 | 21 | 2015 |
| Perceived Market Risk in New Ventures: A Study of Early-Stage Business Angel Investment Screening Frias, Kellilynn M., Deidre Popovich, Dale F. Duhan, and Robert F. Lusch Journal of Macromarketing, 2020 | 15 | 2020 |
| Transdisciplinary content pedagogy in undergraduate engineering education: Being pulled up short H Greenhalgh-Spencer, K Frias, A Ertas Transdisciplinary higher education: A theoretical basis revealed in practice …, 2017 | 14 | 2017 |
| The application of transdisciplinary theory and practice to STEM education SM Back, H Greenhalgh-Spencer, KM Frias Handbook of research on technology tools for real-world skill development, 42-67, 2016 | 14 | 2016 |
| Brand response-effects of perceived sexual harassment in the workplace JJ Sierra, N Compton, KM Frias-Gutierrez Journal of Business and Management 14 (2), 175-197, 2008 | 9 | 2008 |
| Transdisciplinary collaborative research exploration for undergraduate engineering students TB Baturalp, A Ertas, H Greenhalgh-Spencer, KM Frias, U Gulbulak The International journal of engineering education 33 (4), 1242-1256, 2017 | 8 | 2017 |
| A transdisciplinary research approach to engineering education A Ertas, KM Frias, H Greenhalgh-Spencer, SM Back Proceedings of the ASEE Gulf-Coast annual conference, 2015 | 4 | 2015 |
| A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems? KM Frias, M Ghosh, N Janakiraman, DF Duhan, RF Lusch Journal of Marketing 87 (5), 679-697, 2023 | 2 | 2023 |
| The Role of Mentorship in Student Preparation for Impactful Internships T Dallas, H Greenhalgh-Spencer, K Frias 2022 ASEE Annual Conference & Exposition, 2022 | 1 | 2022 |
| Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives M Ghosh, KM Frias, RF Lusch Handbook of Research on Distribution Channels, 9-29, 2019 | 1 | 2019 |
| Three essays on product form choice KM Frias The University of Arizona, 2012 | 1 | 2012 |
| Healthcare Utilization on the Texas-Mexico Border: The Impact of Cultural Health Capital KMFEC Amaro, E.S., Jordan Rodriguez, Deziree Jackson, Deidre Popovich Journal of Racial and Ethnic Health Disparities, https://link.springer.com …, 2023 | | 2023 |
| Developing Intrapreneurship in the Next Generation of Engineering Innovators and Leaders T Dallas, H Greenhalgh-Spencer, K Frias 2021 ASEE Virtual Annual Conference, 2021 | | 2021 |
| Bridging Marketing and STEM Education: Cross-Functional Teamwork for New Product Development KM Frias, D Popovich Preparing Students for Community-Engaged Scholarship in Higher Education …, 2020 | | 2020 |
| Re-examining the “Service” of Education from a Service-Dominant Logic Perspective: Implications for Women in Business JC KM Frias Educational Philosophy and Theory, 1-7, 2016 | | 2016 |
| Pricing Formats for Branded Components: An Investigation in Business-to-Business Markets K Frias-Gutierrez, M Ghosh | | 2009 |
| PRODUCT FORM CHOICE: SELLING SYSTEMS VERSUS COMPONENTS IN INDUSTRIAL MARKETS M Ghosh, S Dutta, KM Frias | | |
Heather Greenhalgh-SpencerTexas Tech UniversityVerified email at ttu.edu
