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Julio Sevilla
Julio Sevilla
Professor of Marketing, University of Georgia
Verified email at uga.edu - Homepage
Title
Cited by
Cited by
Year
Limited availability reduces the rate of satiation
J Sevilla, JP Redden
Journal of Marketing Research 51 (2), 205-217, 2014
1302014
The space-to-product ratio effect: How interstitial space influences product aesthetic appeal, store perceptions, and product preference
J Sevilla, C Townsend
Journal of Marketing Research 53 (5), 665-681, 2016
1082016
Variety seeking, satiation, and maximizing enjoyment over time
J Sevilla, J Lu, BE Kahn
Journal of Consumer Psychology 29 (1), 89-103, 2019
982019
The completeness heuristic: Product shape completeness influences size perceptions, preference, and consumption
J Sevilla, BE Kahn
Journal of Marketing Research 51 (1), 57-68, 2014
952014
Anticipation of future variety reduces satiation from current experiences
J Sevilla, J Zhang, BE Kahn
Journal of Marketing Research 53 (6), 954-968, 2016
402016
Leaving something for the imagination: The effect of visual concealment on preferences
J Sevilla, RJ Meyer
Journal of Marketing 84 (4), 109-126, 2020
342020
Product entitativity: How the presence of product replicates increases perceived and actual product efficacy
N Vanbergen, C Irmak, J Sevilla
Journal of Consumer Research 47 (2), 192-214, 2020
322020
Scarce foods are perceived as having more calories
A Salerno, J Sevilla
Journal of Consumer Psychology 29 (3), 472-482, 2019
312019
Format neglect: How the use of numerical versus percentage rank claims influences consumer judgments
J Sevilla, MS Isaac, R Bagchi
Journal of Marketing 82 (6), 150-164, 2018
242018
Symbolically simple: How simple packaging design influences willingness to pay for consumable products
LAN Ton, RK Smith, J Sevilla
Journal of Marketing 88 (2), 121-140, 2024
172024
The design communication assessment scale (DCAS): Assessing and adjusting the effectiveness of product design communications
KL Sample, J Hulland, J Sevilla, LI Labrecque
Journal of Marketing Research 61 (1), 27-48, 2024
102024
When it's what's outside that matters: Recent findings on product and packaging design
J Sevilla
ACR North American Advances, 2012
92012
Does serving vegetables in partitioned portions promote vegetable consumption?
J Rajbhandari-Thapa, J Sevilla
Food Quality and Preference 78, 103750, 2019
32019
Psychological determinants of satiation and its recovery: Perceived scarcity, future consumption and other research directions
J Sevilla
University of Miami, 2013
32013
The commission effect: Framing affects perceived magnitude of identical payouts.
MS Isaac, J Sevilla, R Bagchi
Journal of Experimental Psychology: Applied 30 (1), 187, 2024
22024
The easy addendum effect: When doing more seems less effortful.
EY Lai, J Sevilla, MS Isaac, R Bagchi
Journal of Applied Psychology, 2023
22023
The Product-To-Space Ratio Effect: Space Influences Perceptions Of Scarcity And Product Preference
J Sevilla, C Townsend
ACR North American Advances, 2013
12013
When it’s what’s outside that matters: Recent findings on product and packaging design
D Billeter, M Zhu, JJ Inman, J Sevilla, BE Kahn, G Pol, CW Park, ...
Advances in Consumer Research 40, 2012
12012
Morality and Continuity Authenticity Tradeoffs in the Removal of Unethical Founders
LA Ton, R Smith, J Sevilla
2024
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes
N Davis, RK Smith, J Sevilla
Journal of Consumer Research, ucae047, 2024
2024
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