| Influence for social good: Exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising M Li International Journal of Advertising 41 (3), 462-499, 2022 | 100 | 2022 |
| Communicating support in pride collection advertising: The impact of gender expression and contribution amount S Champlin, M Li International Journal of Strategic Communication 14 (3), 160-178, 2020 | 45 | 2020 |
| Intermedia attribute agenda setting in the context of issue-focused media events: Caitlyn Jenner and transgender reporting M Li Journalism practice 12 (1), 56-75, 2018 | 30 | 2018 |
| The synergistic effects of solutions journalism and corporate social responsibility advertising M Li Digital Journalism 9 (3), 336-363, 2021 | 19 | 2021 |
| (Mis) matching: Journalistic uses of gender pronouns and names can influence implicit attitudes toward transgender people, perceived news content credibility, and perceived … M Li Newspaper Research Journal 40 (4), 517-533, 2019 | 14 | 2019 |
| Visual social media and Black activism: Exploring how using Instagram influences Black activism orientation and racial identity ideology among Black Americans M Li Journalism & Mass Communication Quarterly 99 (3), 718-741, 2022 | 13 | 2022 |
| Mediated vicarious contact with transgender people: How narrative perspective and interaction depiction influence intergroup attitudes, transportation, and elevation M Li The Journal of Public Interest Communications 3 (1), 141-141, 2019 | 13 | 2019 |
| Priming mediated vicarious intergroup contact: How narrative focus influences attitude changes toward gay people, same-sex family, and social dominance M Li Imagination, Cognition and Personality 39 (2), 151-174, 2019 | 10 | 2019 |
| Devils Walking: Klan Murders along the Mississippi in the 1960s S Nelson, G Iles, H Klibanoff LSU Press, 2016 | 10 | 2016 |
| Transitioning together: Negotiating transgender subjectivity with family and other trans people on reality television M Li Journal of Homosexuality 68 (3), 496-521, 2021 | 9 | 2021 |
| Exemplifying Power Matters: The Impact of Power Exemplification of Transgender People in the News on Issue Attribution, Dehumanization, and Aggression Tendencies M Li Journalism Practice 17 (3), 1-29, 2023 | 7 | 2023 |
| Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender … M Li International Journal of Advertising 42 (6), 1000-1036, 2023 | 1 | 2023 |
| Solidarity brand activism influences Black-Asian American linked fate: toward a minority-minority advertising paradigm shift M Li International Journal of Advertising, 1-41, 2024 | | 2024 |
| TikTok and Black political consumerism: Investigating how TikTok use is linked to Black Americans’ activism and identity M Li Journal of International and Intercultural Communication 17 (2), 145-171, 2024 | | 2024 |
| Navigating dual stigmas on social media: How self-disclosure strategies influence public attitudes toward sexual minorities with mental disorders H Lu, M Li New Media and Society, 2024 | | 2024 |
| FROM SURVIVING TO THRIVING AT ADVERTISING AGENCIES: THE LIVED EXPERIENCES OF LGBTQ+ IDENTIFIED PRACTITIONERS K Windels, M Li, S Mueller American Academy of Advertising. Conference. Proceedings (Online), 87-87, 2023 | | 2023 |
| SPECIAL TOPICS SESSION: TEACHING ABOUT SOCIAL ISSUES IN ADVERTISING E Timke, S Champlin, T Elias, P Kreshel, M Li, KD Thomas American Academy of Advertising. Conference. Proceedings (Online), 37-47, 2020 | | 2020 |
| American Academy of Advertisers: Teaching about Social Issues in Advertising S Champlin, T Elias, PJ Kreshel, M Li, KD Thomas, E Timke Advertising & Society Quarterly 21 (2), 2020 | | 2020 |
| Preface iii S Mueller, K Windels, C Coleman, M Li, WS Tsai, LT Zayer, L Hudders, ... | | |
| PRECONFERENCE SESSION: CHANGING TIDES: HOW ADVERTISERS ARE SHIFTING THEIR GENDER PORTRAYALS IN COMMERCIAL COMMUNICATIONS S Mueller, K Windels, C Coleman, M Li, WS Tsai, LT Zayer CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 1, 0 | | |