The Differential Impact of Brand Loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand J Eelen, P Özturan, PWJ Verlegh International Journal of Research in Marketing 34 (4), 872-891, 2017 | 238 | 2017 |
The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001 P Özturan, A Özsomer, R Pieters Journal of Marketing Research 51 (2), 139-152, 2014 | 94 | 2014 |
Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter P Özturan, A Grinstein Journal of International Marketing 30 (3), 72-82, 2022 | 20 | 2022 |
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility P Ozturan, A Grinstein European Journal of Marketing, 2022 | 17 | 2022 |
Kurumsal Sosyal Sorumluluk Vaka Analizi Çalışması: Türkiye’deki 5 Şirket ve 5 STK’nın İncelemesi (Corporate Social Responsibility Case Study Analysis: Examination of 5 … P Özturan Istanbul: Third Sector Foundation of Turkey, 2011 | 10* | 2011 |
Governance Implications of Modularity in Sourcing Relationships N Harmancioglu, S Wuyts, P Ozturan Journal of the Academy of Marketing Science 49, 601-625, 2021 | 9 | 2021 |
The Socially Responsible CMO P Ozturan, A Grinstein Marketing Science Institute Report, 2017 | 6 | 2017 |
Brand Advertising Competition across Economic Cycles P Özturan, B Deleersnyder, A Özsomer International Journal of Research in Marketing, 2023 | 3 | 2023 |
Advertising during Economic Downturns: Market Orientation and Industry Environment Effects P Ozturan, A Ozsomer American Marketing Association, 2011 | 3 | 2011 |
Brand Social Responsibility and Activism in the Turkish Context DG Isiksal, P Ozturan, E Karaosmanoglu Business Research Proceedings 1 (1), 68-69, 2023 | 1 | 2023 |
Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World P Ozturan Dealing with Socially Responsible Consumers: Studies in Marketing, 3-6, 2023 | 1 | 2023 |
Global and Local Brands: Distinguishing Perceptions from Origin P Ozturan Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 24 (1), 47-77, 2023 | | 2023 |
Social Impact of Brand Activism Initiatives and Insights for Emerging Markets DG IŞIKSAL, P OZTURAN, E KARAOSMANOĞLU OPUS Journal of Society Research 20 (55), 2023 | | 2023 |
Socially Responsible Marketing in Emerging Economies P Ozturan Dealing with Socially Responsible Consumers: Studies in Marketing, 7-32, 2023 | | 2023 |
Impact of Global Brand CMOs’ CSR and Socio-Political Activism Communication on Twitter P Ozturan, A Grinstein 25th Marketing and Marketing Research Association Marketing Congress, Turkey, 2021 | | 2021 |
E-Ticaret ve Paydaş Yönetimi P Özturan Ticarette Dijital Dönüşüm ve E-Ticaret, 257-274, 2020 | | 2020 |
Marketing Strategy in Tough Economic Times P Ozturan | | 2013 |