| The hidden cost of personal quantification J Etkin Journal of consumer research 42 (6), 967-984, 2016 | 347 | 2016 |
| The dynamics of consumer behavior: A goal systemic perspective CE Kopetz, AW Kruglanski, ZG Arens, J Etkin, HM Johnson Journal of Consumer Psychology 22 (2), 208-223, 2012 | 194 | 2012 |
| Does variety among activities increase happiness? J Etkin, C Mogilner Journal of Consumer Research 43 (2), 210-229, 2016 | 159 | 2016 |
| Pressed for time? Goal conflict shapes how time is perceived, spent, and valued J Etkin, I Evangelidis, J Aaker Journal of Marketing Research 52 (3), 394-406, 2015 | 141 | 2015 |
| The dynamic impact of variety among means on motivation J Etkin, RK Ratner Journal of Consumer Research 38 (6), 1076-1092, 2012 | 114 | 2012 |
| How goal specificity shapes motivation: a reference points perspective SG Wallace, J Etkin Journal of Consumer Research 44 (5), 1033-1051, 2018 | 95 | 2018 |
| Does time of day affect variety-seeking? K Gullo, J Berger, J Etkin, B Bollinger Journal of Consumer research 46 (1), 20-35, 2019 | 85 | 2019 |
| Choosing variety for joint consumption J Etkin Journal of Marketing Research 53 (6), 1019-1033, 2016 | 82 | 2016 |
| How experience variety shapes postpurchase product evaluation J Etkin, A Sela Journal of Marketing Research 53 (1), 77-90, 2016 | 70 | 2016 |
| Goal pursuit, now and later: Temporal compatibility of different versus similar means J Etkin, RK Ratner Journal of Consumer Research 39 (5), 1085-1099, 2013 | 66 | 2013 |
| How can machine learning aid behavioral marketing research? L Hagen, K Uetake, N Yang, B Bollinger, AJB Chaney, D Dzyabura, ... Marketing Letters 31, 361-370, 2020 | 54 | 2020 |
| When being in a positive mood increases choice deferral J Etkin, AP Ghosh Journal of consumer research 45 (1), 208-225, 2018 | 40 | 2018 |
| How winning changes motivation in multiphase competitions. S Huang, J Etkin, L Jin Journal of Personality and Social Psychology 112 (6), 813, 2017 | 39 | 2017 |
| Variety in self-expression undermines self-continuity JR Rifkin, J Etkin Journal of Consumer research 46 (4), 725-749, 2019 | 35 | 2019 |
| Goal Conflict Encourages Work and Discourages Leisure J Etkin, SA Memmi Journal of Consumer Research, 2020 | 29 | 2020 |
| Time in relation to goals J Etkin Current opinion in psychology 26, 32-36, 2019 | 25 | 2019 |
| Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit A Pocheptsova, FE Petersen, J Etkin Journal of Consumer Psychology 25 (2), 296-303, 2015 | 15 | 2015 |
| Restricting choice freedom reduces post-choice goal disengagement J Etkin, J Laran Journal of the Association for Consumer Research 4 (1), 36-46, 2019 | 11 | 2019 |
| When limits backfire: The ironic effect of setting limits on entertainment consumption S Srna, J Silverman, J Etkin ACR North American Advances 48, 2020 | 2 | 2020 |
| Perceiving greater variety among past conflicts with a focal goal reduces expected goal conflict. L Abreu, SA Memmi, J Etkin Journal of Personality and Social Psychology 126 (3), 413, 2024 | 1 | 2024 |