Trolling in online communities: A practice-based theoretical perspective AGB Cruz, Y Seo, M Rex The Information Society 34 (1), 15-26, 2018 | 104 | 2018 |
Luxury brand markets as confluences of multiple cultural beliefs Y Seo, M Buchanan-Oliver, AGB Cruz International Marketing Review 32 (2), 141-159, 2015 | 73 | 2015 |
Shaping the body and technology: Discursive implications for the strategic communication of technological brands M Buchanan-Oliver, A Cruz, JE Schroeder European Journal of Marketing 44 (5), 635-652, 2010 | 57 | 2010 |
Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans AGB Cruz, Y Seo, I Binay Journal of Consumer Culture 21 (3), 638-659, 2021 | 56 | 2021 |
Discourses of technology consumption: ambivalence, fear, and liminality M Buchanan-Oliver, A Cruz NA-Advances in Consumer Research Volume 39, 2011 | 47 | 2011 |
Religion as a field of transcultural practices in multicultural marketplaces AGB Cruz, Y Seo, M Buchanan-Oliver Journal of Business Research 91, 317-325, 2018 | 43 | 2018 |
Dimensionalizing esports consumption: Alternative journeys to professional play C Huston, A Gracia B Cruz, E Zoppos Journal of Consumer Culture 22 (2), 456-475, 2022 | 24 | 2022 |
Cultural globalization and young Korean women’s acculturative labor: K-beauty as hegemonic hybridity Y Seo, AGB Cruz, IME Fifita International Journal of Cultural Studies 23 (4), 600-618, 2020 | 24 | 2020 |
Between cultural appreciation and cultural appropriation: Self-authorizing the consumption of cultural difference AGB Cruz, Y Seo, D Scaraboto Journal of Consumer Research 50 (5), 962-984, 2024 | 18 | 2024 |
LARPnography: an embodied embedded cognition method to probe the future DC Orazi, AGB Cruz European Journal of Marketing, 2019 | 16 | 2019 |
Moving toward settlement: Tourism as acculturation practice AGB Cruz, M Buchanan-Oliver European Journal of Marketing 51 (4), 2017 | 16 | 2017 |
The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services M Buchanan-Oliver, A Cruz NA-Advances in Consumer Research Volume 36, 2009 | 15 | 2009 |
Home culture consumption as ambivalent embodied experience AGB Cruz, M Buchanan-Oliver European Journal of Marketing 54 (6), 1325-1353, 2020 | 14 | 2020 |
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China C Diaz Ruiz, AGB Cruz International Marketing Review 40 (7), 1-21, 2023 | 13 | 2023 |
Food consumption and marketing: turning toward Asia Y Seo, AGB Cruz, KS Fam Journal of Consumer Marketing 32 (7), 501-504, 2015 | 13 | 2015 |
The Bittersweet Taste of Home: A Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation AGB Cruz, M Buchanan-Oliver NA-Advances in Consumer Research Volume 42, 2014 | 8 | 2014 |
Neo-colonial marketization of “ethical tourism”: A critical visual analysis V Kadomskaia, J Brace-Govan, AGB Cruz Marketization: Theory and evidence from emerging economies, 259-283, 2020 | 7 | 2020 |
Ambivalence in volunteer tourism: Toward decolonization V Kadomskaia, J Brace-Govan, AGB Cruz Australasian Marketing Journal 31 (1), 2-12, 2023 | 6 | 2023 |
Mobile masculinities: performances of remasculation AGB Cruz, M Buchanan-Oliver European Journal of Marketing 51 (7/8), 1374-1395, 2017 | 6 | 2017 |
Bridging practices as enablers of intercultural translation AGB Cruz, M Buchanan-Oliver Qualitative Market Research: An International Journal 18 (4), 442-458, 2015 | 6 | 2015 |