| Generation Y consumer online repurchase intention in Bangkok: Based on Stimulus-Organism-Response (SOR) model B Zhu, S Kowatthanakul, P Satanasavapak International Journal of Retail & Distribution Management 48 (1), 53-69, 2020 | 196 | 2020 |
| The impact of green advertising on consumer purchase intention of green products B Zhu Proceedings of World Business and Economics Research Conference, 2012 | 95 | 2012 |
| The effects of macroeconomic factors on stock return of energy sector in Shanghai stock market B Zhu International Journal of Scientific and Research Publications 2 (11), 1-4, 2012 | 71 | 2012 |
| Towards a transformative model of circular economy for SMEs B Zhu, M Nguyen, NS Siri, A Malik Journal of Business Research 144, 545-555, 2022 | 46 | 2022 |
| The importance of cultural values and trust for innovation—A European study B Zhu, A Habisch, J Thøgersen International Journal of Innovation Management 22 (02), 1850017, 2018 | 33 | 2018 |
| The influence of perceived risks on millennials' intention to use m-payment for mobile shopping in Bangkok B Zhu, W Charoennan, H Embalzado International Journal of Retail & Distribution Management 50 (4), 479-497, 2022 | 19 | 2022 |
| Consumer’s motivation, opportunities and abilities for sustainable consumption: A case in China B Zhu uwf UmweltWirtschaftsForum 24 (4), 337-352, 2016 | 13 | 2016 |
| Cultures as determinants of innovation-an evidence from European context AH Habisch, B Zhu ABAC journal 37 (1), 1-11, 2017 | 9 | 2017 |
| Millennial consumers’ purchase intention for eco-fashion apparel: a study from southern China B Zhu Abac Journal 41 (1), 1-25, 2021 | 8 | 2021 |
| Smallholder farmers’ engagement in non-certified organic farming: a case from Southern China B Zhu, A Habisch British food journal 122 (2), 465-481, 2020 | 8 | 2020 |
| Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China B Zhu, J Thøgersen ABAC Journal 43 (1), 1-17, 2023 | 5 | 2023 |
| CSR in the context of transition economy: an evaluation of enterprises CSR practices in China B Zhu, A Habisch Building New Bridges Between Business and Society: Recent Research and New …, 2018 | 4 | 2018 |
| Exchange rate and price: A Granger causality test of consumer price index in China B Zhu Technology for education and learning, 89-94, 2012 | 4 | 2012 |
| How personal and social-focused values shape the purchase intention for organic food: Cross-country comparison between Thailand and Germany J Winterstein, B Zhu, A Habisch Journal of Cleaner Production 434, 140313, 2024 | 3 | 2024 |
| Consumers’ Understanding on Cashless Payment: A Qualitative Study in Bangkok H Embalzado, B Zhu, W Charoennan Bangkok: 1st ICBE, 2019 | 3 | 2019 |
| Consumers’ Intention to Buy Agricultural Products via Livestreaming Platforms in Southern China P Xu, B Zhu, K Wang International Conference on Human-Computer Interaction, 286-297, 2022 | 2 | 2022 |
| Consumer Intention to Adopt Dockless Bike Sharing Scheme in Southern China Based on Value-Attitude-Behavior Model B Zhu Asia-Pacific Social Science Review 21 (2), 11, 2021 | 2 | 2021 |
| Green product consumer buyer behavior in China B Zhu, S Chaipoopirutana, H Combs American Institute of Higher Education 6 th International Conference …, 2011 | 1 | 2011 |
| Young Consumers’ Discontinuance Intention to Use Smartphone Fitness Applications–A Study of Generation Z Consumers in Bangkok P Xu, B Zhu, T Saenghiran International Conference on Human-Computer Interaction, 116-133, 2024 | | 2024 |
| Book Review-Only the Paranoid Survive: How to Explore the Crisis Points that Challenge Every Company and Career B Zhu ABAC Journal 43 (2), 224-226, 2023 | | 2023 |