Toward a theory of entertainment persuasion: Explaining the persuasive effects of entertainment-education messages E Moyer-Gusé Communication theory 18 (3), 407-425, 2008 | 1845 | 2008 |
Explaining the effects of narrative in an entertainment television program: Overcoming resistance to persuasion E Moyer-Gusé, RL Nabi Human communication research 36 (1), 26-52, 2010 | 1061 | 2010 |
All joking aside: A serious investigation into the persuasive effect of funny social issue messages RL Nabi, E Moyer-Gusé, S Byrne Communication Monographs 74 (1), 29-54, 2007 | 602 | 2007 |
Identification with characters and discussion of taboo topics after exposure to an entertainment narrative about sexual health E Moyer-Gusé, AH Chung, P Jain Journal of communication 61 (3), 387-406, 2011 | 442 | 2011 |
Entertainment-education in the context of humor: Effects on safer sex intentions and risk perceptions E Moyer-Gusé, C Mahood, S Brookes Health communication 26 (8), 765-774, 2011 | 199 | 2011 |
Reinforcement or reactance? Examining the effect of an explicit persuasive appeal following an entertainment-education narrative E Moyer-Gusé, P Jain, AH Chung Journal of communication 62 (6), 1010-1027, 2012 | 184 | 2012 |
Ingroup versus outgroup conflict in the context of violent video game play: The effect of cooperation on increased helping and decreased aggression JA Velez, C Mahood, DR Ewoldsen, E Moyer-Gusé Communication Research 41 (5), 607-626, 2014 | 156 | 2014 |
How do we react when our favorite characters are taken away? An examination of a temporary parasocial breakup J Lather, E Moyer-Guse Mass communication and society 14 (2), 196-215, 2011 | 144 | 2011 |
Comparing the effects of entertainment and educational television programming on risky sexual behavior E Moyer-Gusé, RL Nabi Health communication 26 (5), 416-426, 2011 | 101 | 2011 |
The role of humor in messaging about the MMR vaccine E Moyer-Gusé, MJ Robinson, J Mcknight Journal of Health Communication 23 (6), 514-522, 2018 | 70 | 2018 |
Children and the war on Iraq: Developmental differences in fear responses to television news coverage SL Smith, E Moyer-Gusé Media Psychology 8 (3), 213-237, 2006 | 69 | 2006 |
Reducing prejudice through narratives E Moyer-Gusé, KR Dale, M Ortiz Journal of Media Psychology, 2018 | 64 | 2018 |
Narrative persuasion theories E Moyer‐Gusé, K Dale The international encyclopedia of media effects, 1-11, 2017 | 55 | 2017 |
Descriptions of media-induced fright reactions in a sample of US elementary school children J Cantor, S Byrne, E Moyer-Gusé, K Riddle Journal of Children and Media 4 (1), 1-17, 2010 | 54 | 2010 |
The persuasiveness of a humorous environmental narrative combined with an explicit persuasive appeal E Moyer-Gusé, JM Tchernev, W Walther-Martin Science Communication 41 (4), 422-441, 2019 | 53 | 2019 |
“People killing people on the news”: Young children's descriptions of frightening television news content K Riddle, J Cantor, S Byrne, E Moyer-Gusé Communication Quarterly 60 (2), 278-294, 2012 | 53 | 2012 |
Extending the examination of audience involvement with media personae: Response to Brown E Moyer-Gusé Communication Theory 25 (3), 284-289, 2015 | 40 | 2015 |
The psychology underlying media-based persuasion RL Nabi, E Moyer-Gusé | 28 | 2012 |
El impacto de los medios de comunicación en la infancia: Guía para padres y educadores E Moyer-Gusé, K Riddle Editorial UOC, 2010 | 27 | 2010 |
Preference for television programs about sexual risk: The role of program genre and perceived message intent E Moyer-Gusé Media psychology 13 (2), 180-199, 2010 | 21 | 2010 |