| ICT impact on competitiveness, innovation and environment A Ollo-López, ME Aramendía-Muneta Telematics and Informatics 29 (2), 204-210, 2012 | 293 | 2012 |
| ICT impact on tourism industry ME Aramendia-Muneta, A Ollo-Lopez International Journal of Management Cases 15 (2), 87-98, 2013 | 105 | 2013 |
| Key Image Attributes to Elicit Likes and Comments on Instagram ME Aramendia-Muneta, C Olarte-Pascual, A López-Ollo Journal of Promotion Management 27 (1), 50-76, 2021 | 58 | 2021 |
| Gender stereotypes in original digital video advertising ME Aramendia-Muneta, C Olarte-Pascual, L Hatzithomas Journal of Gender Studies 29 (4), 403-419, 2020 | 48 | 2020 |
| Spread the Word - The Effect of Word of Mouth in E-Marketing ME Aramendia-Muneta Commercial Communication in the Digital Age Information or Disinformation? 1 …, 2017 | 37 | 2017 |
| The role of human resource management practices on the results of digitalisation. From Industry 4.0 to Industry 5.0 A Erro-Garcés, ME Aramendia-Muneta Journal of Organizational Change Management 36 (4), 585-602, 2023 | 18 | 2023 |
| Consumer attitudes towards mobile advertising: an updated vision ME Aramendia-Muneta, C Olarte-Pascual International Journal of Internet Marketing and Advertising 13 (3), 235-252, 2019 | 15 | 2019 |
| The Smartphoners: consumer segmentation by smartphone usage F De Canio, D Pellegrini, ME Aramendia-Muneta Mercati e Competitività 1 (1), 123-144, 2016 | 14 | 2016 |
| Consumers’ awareness and attitudes in circular fashion A Jimenez-Fernandez, ME Aramendia-Muneta, M Alzate Cleaner and Responsible Consumption 11 (8), 100144, 2023 | 12 | 2023 |
| Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions MJ Sánchez-Franco, ME Aramendia-Muneta Journal of Innovation and Knowledge 8 (3), 100380, 2023 | 10 | 2023 |
| Circular fashion: Cluster analysis to define advertising strategies ME Aramendia-Muneta, A Ollo-López, K Simón-Elorz Sustainability 14 (20), 13365, 2022 | 10 | 2022 |
| An Overview of the Main Innovations in E-Marketing ME Aramendia-Muneta Strategic Marketing in Tourism Services, 289-297, 2012 | 10* | 2012 |
| Seizing opportunities in Europe: A roadmap for efficient big data implementation in Spanish SMEs C Sanchez-Hughet, ME Aramendia-Muneta, A Erro-Garcés Digital Policy, Regulation and Governance 24 (5), 463-478, 2022 | 9 | 2022 |
| The Influence of Ethnocentricity in Purchase Behavior and Ethnocentric Attitudes ME Aramendia-Muneta, J Reardon International Journal of Business Anthropology 6 (2), 103-115, 2016 | 7 | 2016 |
| Nuclear energy promoting using collectable cards aimed at children ME Aramendia-Muneta Journal of Historical Research in Marketing 12 (1), 75-100, 2020 | 5 | 2020 |
| Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda C Suraña‐Sánchez, ME Aramendia‐Muneta International Journal of Consumer Studies 48 (2), e13027, 2024 | 4 | 2024 |
| Poverty, social work, and social intervention: decent work as a strategy to overcome poverty after the Covid-19 A López Peláez, ME Aramendia-Muneta, A Erro-Garcés Journal of Social Work Practice 37 (2), 213-229, 2023 | 4 | 2023 |
| European Capital of Smart Tourism: An Initiative to Promote the Tourism Industry ME Aramendia-Muneta Strategic Business Models to Support Demand, Supply, and Destination …, 2020 | 3 | 2020 |
| Analysis of consumer confusion in the mobile phone market. Exploratory research in Italy and Spain P De Luca, ME Aramendia-Muneta 8th International Conference Marketing Trends, 2009, 1-23, 2009 | 3 | 2009 |
| Social work, solidarity economy and decent work A López Peláez, A Erro-Garcés, ME Aramendia-Muneta, ... International Social Work, 1-6, 2023 | 2 | 2023 |
Andrea Ollo LópezUniversidad Pública de NavarraVerified email at unavarra.es