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Hayford Amegbe, Ph.D.
Hayford Amegbe, Ph.D.
Rabat Business School
Verified email at uir.ac.ma
Title
Cited by
Cited by
Year
The link between quality of governance and stock market performance: International level evidence
I Boadi, H Amegbe
European Journal of Government and Economics 6 (1), 78-101, 2017
562017
A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences
CN Osakwe, B Ruiz, H Amegbe, NB Chinje, JH Cheah, T Ramayah
Journal of Retailing and Consumer Services 56, 102182, 2020
552020
Gamification of mobile money payment for generating customer value in emerging economies: The social impact theory perspective
MD Dzandu, C Hanu, H Amegbe
Technological Forecasting and Social Change 185, 122049, 2022
462022
The role of brand love on bank customers' perceptions of corporate social responsibility
H Amegbe, MD Dzandu, C Hanu
International Journal of Bank Marketing 39 (1), 189-208, 2021
372021
Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks’ customers as a test case
H Amegbe, CN Osakwe
International Journal of Bank Marketing 36 (5), 988-1007, 2018
372018
Behavioural responses to corporate image building through social media advertising: A study among Nairobi students
H Amegbe, JO Owino, OL Kerubo
Journal of Creative Communications 12 (3), 223-238, 2017
302017
The influence of customer based brand equity on consumer responses: the newly opened West Hills Mall in Ghana
H Amegbe
Západočeská univerzita v Plzni, 2016
292016
Green marketing orientation (GMO) and performance of SMEs in Ghana
H Amegbe, JO Owino, A Nuwasiima
University of Nairobi, 2017
272017
Your future employer: Employer branding, reputation, and social media
C Hanu, H Amegbe, P Mensah
African Journal of Inter/Multidisciplinary Studies 3 (1), 1-18, 2021
252021
Small-scale individual entrepreneurs (SIEs) and the usage of mobile money (M-money) and mobile commerce (M-commerce) in facilitating business growth in Ghana
H Amegbe, C Hanu, A Nuwasiima
Management Science Letters 7 (8), 373-384, 2017
242017
The effect of employee turnover on the performance and competitiveness of banks in Ghana
ES Asamoah, F Doe, H Amegbe
International Journal of Contemporary Management 2014 (Numer 13 (4)), 8-19, 2014
242014
Exploring the relationship between green orientation, customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana
H Amegbe, C Hanu
Journal of Marketing Development and Competitiveness 10 (1), 2016
182016
Achieving service quality and students loyalty through intimacy and trust of employees of universities: A test case of Kenyan universities
H Amegbe, C Hanu, F Mensah
International Journal of Educational Management 33 (2), 359-373, 2019
172019
Internal Branding and the Competitive Performance of Private Universities in Ghana.
A Hayford
Journal of Competitiveness 8 (3), 2016
162016
Brand community integration and customer satisfaction of social media network sites among students
H Amegbe, H Boateng, FS Mensah
Management Science Letters, 2017
102017
A two-country study on the psychological antecedents to cryptocurrency investment decision-making
CN Osakwe, MD Dzandu, H Amegbe, MH Warsame, T Ramayah
Journal of Global Information Technology Management 25 (4), 302-323, 2022
82022
Small-scale individual entrepreneurs and the usage of mobile money and mobile commerce in facilitating business growth in Ghana
H Amegbe, C Hanu, A Nuwasiima
Management Science Letters 7 (8), 373-384, 2017
72017
Differential impact of work-based learning on employee agility, ambidexterity and proactive goal generation
C Hanu, H Amegbe, MDTA Yawson, P Mensah
Journal of Workplace Learning 35 (1), 92-111, 2023
62023
Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana
H Amegbe
outcomes management 26, 2016
52016
SMEs Social media adoption and financial and non-financial marketing performance
H Amegbe, N Zungu, C Hanu
Management Science Letters 13 (3), 162-174, 2023
42023
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