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Sangeeta Devanathan
Sangeeta Devanathan
Assistant Professor in Marketing, Jain University
Verified email at cms.ac.in
Title
Cited by
Cited by
Year
Indian consumers’ assessment of ‘luxuriousness’: A comparison of Indian and Western luxury brands
S Devanathan
IIM Kozhikode Society & Management Review 9 (1), 84-95, 2020
132020
Exploring Identifiers in the Luxury Consumer Segment–an Indian Perspective
S Devanathan
International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023
12023
Tracing the Characteristics and Consequences of Luxury Through a Review of Literature
S Devanathan
International Journal of Professional Business Review 8 (11), e03870-e03870, 2023
2023
Quantifying Luxuriousness: A Q-Sort Approach
S Devanathan, S Ghosal
IUP Journal of Brand Management 20 (2), 5-20, 2023
2023
Exploring ‘Luxury Brand Management'as a Separate Area of Study
S Devanathan
Nitte Management Review, 8-19, 2018
2018
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