Dr. Argho Bandyopadhyay

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	All	Since 2019
Citations	98	96
h-index	6	6
i10-index	4	4

20182019202020212022202320241 5 3 7 17 25 39

Co-authors

Kaushalya NallaperumaDeakin universityVerified email at deakin.edu.au
Lawrence LockshinProfessor of Wine MarketingVerified email at unisa.edu.au
Rebecca DolanAssociate Professor of Marketing & Wine Business, University of AdelaideVerified email at adelaide.edu.au
Dr D P GoyalDirector, IIM ShillongVerified email at iimshillong.ac.in
Yogesh K DwivediProfessor of Digital Marketing and Innovation, Swansea UniversityVerified email at swansea.ac.uk
Ramakrishnan RamanSymbiosis International (Deemed University)Verified email at siu.edu.in
Mohammad Alamgir HossainDepartment of Information Systems & Business AnalyticsVerified email at rmit.edu.au
Alvedi SabaniRMIT UniversityVerified email at rmit.edu.au
Professor Bodo Lang (PhD, MCom, CT...Marketing, Massey Business School, Massey UniversityVerified email at massey.ac.nz
Ho Yin WongSenior Lecturer in Marketing, Deakin UniversityVerified email at deakin.edu.au
Professor John HallProfessor of Marketing, Deakin University, Melbourne, AustraliaVerified email at deakin.edu.au
Park Thaichon 🍁University of Southern QueenslandVerified email at griffith.edu.au
Ser Zian (Suzanne) TanSunway UniversityVerified email at sunway.edu.my
Lemai NguyenAssociate Professor, Deakin UniversityVerified email at deakin.edu.au
Ojelanki NgwenyamaProfessor, Ryerson University & University of Cape TownVerified email at ryerson.ca

Dr. Argho Bandyopadhyay

RMIT University

Verified email at rmit.edu.au

Brand management advertising place branding consumer emotions consumer brand relationships


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility K Nallaperuma, F Septianto, A Bandyopadhyay Asia Pacific Journal of Marketing and Logistics 34 (1), 175-189, 2022	21	2022
A comparative analysis of experts’ and consumers’ perceptions of regionality in Australian wine purchase decisions K Nallaperuma, A Bandyopadhyay, L Lockshin Journal of Wine Research 28 (3), 194-215, 2017	20	2017
How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset A Bandyopadhyay, F Septianto, K Nallaperuma Journal of Retailing and Consumer Services 62, 102671, 2021	18	2021
Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving F Septianto, K Nallaperuma, A Bandyopadhyay, R Dolan European Journal of Marketing 54 (7), 1703-1729, 2020	10	2020
Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations MA Hossain, A Sabani, A Bandyopadhyay, R Raman, DP Goyal, ... Journal of Strategic Marketing, 1-18, 2023	9	2023
Mixed feelings enhance the effectiveness of luxury advertising A Bandyopadhyay, F Septianto, K Nallaperuma Australasian Marketing Journal 30 (1), 28-34, 2022	8	2022
Emotional cues’ effects on grotesque advertising A Bandyopadhyay, F Septianto, K Nallaperuma, B Lang Australasian Marketing Journal 31 (2), 124-134, 2023	5	2023
“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect A Bandyopadhyay, J Hall, HY Wong, L Lockshin, Y Zhang, P Thaichon Asia Pacific Journal of Marketing and Logistics 36 (2), 457-479, 2024	3	2024
Realising the potential of digital health communities: a study of the role of social factors in community engagement L Nguyen, O Ngwenyama, A Bandyopadhyay, K Nallaperuma European Journal of Information Systems, 1-36, 2023	2	2023
Relationship (breakup) reminders drive online advertising effectiveness SZ Tan, A Bandyopadhyay, F Septianto Psychology & Marketing 40 (6), 1152-1161, 2023	2	2023

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