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Ning Chen
Ning Chen
Zhejiang University of Finance and Economics
Verified email at zufe.edu.cn
Title
Cited by
Cited by
Year
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution
N Chen, FE Petersen
Journal of Macromarketing, 02761467221111987, 2022
102022
The effect of altruistic gift giving on self-indulgence in affordable luxury
N Chen, FE Petersen, TM Lowrey
Journal of Business Research 146, 84-94, 2022
92022
The Multifaceted Nature of Gift-Giving: Spanning Multiple Perspectives, Motives, Orientations, and Stages
J Givi, E Williams, N Chen, FE Petersen, T Lowrey, R Ganesh Pillai, ...
ACR North American Advances, 2021
2021
Examining the Effect of Altruistic Prosocial Behaviors on Subsequent Indulgence
N Chen, F E Petersen, T M Lowrey
ACR North American Advances, 2019
2019
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Articles 1–4