| Basic marketing: A global-managerial approach WD Perreault Jr, EJ McCarthy McGrow-Hill; Irwin, 2002 | 1568* | 2002 |
| Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives NA Morgan, BH Clark, R Gooner Journal of business research 55 (5), 363-375, 2002 | 613 | 2002 |
| Focal supplier opportunism in supermarket retailer category management NA Morgan, A Kaleka, RA Gooner Journal of Operations Management 25 (2), 512-527, 2007 | 258 | 2007 |
| Is retail category management worth the effort (and does a category captain help or hinder)? RA Gooner, NA Morgan, WD Perreault Jr Journal of Marketing 75 (5), 18-33, 2011 | 131 | 2011 |
| Abstracting empirical generalizations from private label brand research RA Gooner, SS Nadler Journal of Marketing theory and Practice 20 (1), 87-104, 2012 | 55 | 2012 |
| Measuring marketing performance: research, practice and challenges B Clark Business performance measurement, 36-63, 2007 | 35 | 2007 |
| THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making S Sleep, J Hulland, RA Gooner AMS Review 9 (3), 230-248, 2019 | 29 | 2019 |
| Your mileage may vary: Managing untargeted consumers’ reactions to promotions SA Thompson, RA Gooner, A Kim Journal of the Academy of Marketing Science 43, 713-729, 2015 | 26 | 2015 |
| Managing product categories RA Gooner The University of North Carolina at Chapel Hill, 2001 | 11 | 2001 |
| Shaoming Zou, Douglas W. Vorhies, and Constantine S. Katsikeas (2003),“Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive … NA Morgan, BH Clark, RA Gooner Decision Sciences 34 (2), 287-321, 0 | 8 | |
| Marketing productivity, marketing audits, and systems for marketing performance assessment integrating multiple perspectives A Morgan Neil, H Clark Bruce, R Gooner Journal of Business Research 55 (5), 363-375, 2002 | 6 | 2002 |
| The big data hierarchy: a multi-stage perspective on implementing big data S Sleep, R Gooner, J Hulland Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 3 | 2016 |
| The gift of sight: discussing tissue donation with families is difficult but if offers immense benefits K Morgan Nursing Standard 20 (12), 32-34, 2005 | | 2005 |
| The retailer and focal supplier category-level outcomes of focal supplier influence opportunism NA Morgan, A Kaleka, CRA Gooner, M Scott Enhancing Knowledge Development in Marketing, 8, 2005 | | 2005 |
