| Comic strips and consumer culture, 1890-1945 I Gordon Smithsonian Institution Press, 1998 | 437 | 1998 |
| Introducing comics and ideology MP McAllister, EH Sewell Jr, I Gordon Comics and ideology, 1-13, 2001 | 218 | 2001 |
| Film and comic books I Gordon, M Jancovich, MP McAllister Univ. Press of Mississippi, 2007 | 113 | 2007 |
| Superman: The persistence of an American icon I Gordon Rutgers University Press, 2019 | 80 | 2019 |
| Block buster art house: Meets superhero comic, or meets graphic novel?: The contradictory relationship between film and comic art M McAllister, I Gordon, M Jancovich Journal of popular film and television 34 (3), 108-115, 2006 | 71 | 2006 |
| Nostalgia, Myth, and Ideology: Visions of Superman at the End of the ‘American Century.’ I Gordon Comics and Ideology, 177-193, 2001 | 45 | 2001 |
| Kid Comic Strips: A Genre Across Four Countries I Gordon Springer, 2016 | 24 | 2016 |
| Making comics respectable: How Maus helped redefine a medium I Gordon The Rise of the American Comics Artist: Creators and Contexts, 179-193, 2010 | 24 | 2010 |
| Introduction to the special issue “Cultural industries and transmedia in a time of convergence: Modes of engagement and participation” I Gordon, SS Lim The information society 32 (5), 301-305, 2016 | 22 | 2016 |
| Writing to Superman: Towards an understanding of the social networks of comic-book fans I Gordon Participations 9 (2), 120-132, 2012 | 22 | 2012 |
| Comics, Creators, and Copyright: On the Ownership of Serial Narratives by Multiple Authors I Gordon The Companion to Media Authorship, 221-236, 2013 | 21 | 2013 |
| Let us not call them graphic novels: Comic books as biography and history I Gordon Radical History Review 2010 (106), 185-192, 2010 | 16 | 2010 |
| The moral world of Superman and the American war in Vietnam I Gordon Journal of Graphic Novels and Comics 6 (2), 172-181, 2015 | 15 | 2015 |
| The Superhero Symbol: Media, Culture, and Politics I Gordon, H Jenkins, N Curtis, J Bainbridge, M Adams, T Lomax, ... Rutgers University Press, 2019 | 14* | 2019 |
| Refiguring media: Tee shirts as a site of audience engagement with superheroes I Gordon The Information Society 32 (5), 326-332, 2016 | 12 | 2016 |
| Superman on the set: The market, nostalgia and television audiences I Gordon Quality popular television: Cult TV, the industry and fans, 148-162, 2003 | 12 | 2003 |
| Mass Market Modernism: Comic Strips and the Culture of Consumption I Gordon Australasian Journal of American Studies 14 (2), 49-66, 1995 | 11 | 1995 |
| Comics & Ideology (Popular Culture & Everyday Life)(vol. 2) MP McAllister, EH Sewell, I Gordon New York: Peter Lang Publishing, 2001 | 10* | 2001 |
| Bildungsromane and Graphic Narratives I Gordon A History of the Bildungsroman, 267-282, 2019 | 9 | 2019 |
| Culture of consumption: Commodification through" Superman: Return to Krypton" I Gordon Critical Approaches to Comics: Theories and Methods, 157-166, 2012 | 9 | 2012 |
Matthew P. McAllisterProfessor of Communications, Penn State UniversityVerified email at psu.edu