Articles with public access mandates - Leandro GuissoniLearn more
Not available anywhere: 1
Brand origin effects during economic declines: Evidence from an emerging market
V Azzari, F Zambaldi, LA Guissoni, JM Rodrigues, E Scornavacca
Journal of International Marketing 31 (2), 25-42, 2023
Mandates: Fundação de Amparo à Pesquisa do Estado de São Paulo
Available somewhere: 1
Distribution effectiveness through full-and self-service channels under economic fluctuations in an emerging market
LA Guissoni, JM Rodrigues, F Zambaldi, MF Neves
Journal of Retailing 97 (4), 545-560, 2021
Mandates: Fundação de Amparo à Pesquisa do Estado de São Paulo
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