| The role of trustworthiness in reducing transaction costs and improving performance: Empirical evidence from the United States, Japan, and Korea JH Dyer, W Chu Organization science 14 (1), 57-68, 2003 | 2379 | 2003 |
| Strategic supplier segmentation: The next “best practice” in supply chain management JH Dyer, DS Cho, W Cgu California management review 40 (2), 57-77, 1998 | 1155 | 1998 |
| The determinants of trust in supplier-automaker relationships in the US, Japan and Korea JH Dyer, W Chu Journal of international business studies 31, 259-285, 2000 | 1137 | 2000 |
| Industrial purchasing: an empirical exploration of the buyclass framework E Anderson, W Chu, B Weitz Journal of Marketing 51 (3), 71-86, 1987 | 471 | 1987 |
| Demand signalling and screening in channels of distribution W Chu Marketing Science 11 (4), 327-347, 1992 | 395 | 1992 |
| Signaling quality by selling through a reputable retailer: An example of renting the reputation of another agent W Chu, W Chu marketing science 13 (2), 177-189, 1994 | 365 | 1994 |
| Controlling product returns in direct marketing JD Hess, W Chu, E Gerstner Marketing Letters 7, 307-317, 1996 | 240 | 1996 |
| Channel coordination mechanisms for customer satisfaction W Chu, PS Desai Marketing Science 14 (4), 343-359, 1995 | 231 | 1995 |
| Managing dissatisfaction: How to decrease customer opportunism by partial refunds W Chu, E Gerstner, JD Hess Journal of Service Research 1 (2), 140-155, 1998 | 226 | 1998 |
| The role of on-line retailer brand and infomediary reputation in increasing consumer purchase intention W Chu, B Choi, MR Song International journal of electronic commerce 9 (3), 115-127, 2005 | 181 | 2005 |
| Psychological and Behavioral Factors Affecting Electric Vehicle Adoption and Satisfaction: A Comparative Study of Early Adopters in China and Korea W Chu, M Im, MR Song, J Park Transportation Research Part D: Transport and Environment 76, 1-18, 2019 | 178 | 2019 |
| The determinants of trust in supplier–automaker relations in the US, Japan, and Korea: A retrospective J Dyer, W Chu Journal of International Business Studies 42, 28-34, 2011 | 149 | 2011 |
| Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain H Winzar, C Baumann, W Chu International Journal of Contemporary Hospitality Management 30 (1), 2018 | 124 | 2018 |
| Are consumers acting fairly toward companies? An examination of pay-what-you-want pricing H Jang, W Chu Journal of Macromarketing 32 (4), 348-360, 2012 | 103 | 2012 |
| Demarketing as a differentiation strategy E Gerstner, J Hess, W Chu Marketing Letters 4, 49-57, 1993 | 100 | 1993 |
| Capturing ordinal properties of categorical dependent variables: A review with application to modes of foreign entry W Chu, EM Anderson International Journal of Research in Marketing 9 (2), 149-160, 1992 | 99 | 1992 |
| Information and channel profits W Chu, PR Messinger Journal of Retailing 73 (4), 487-499, 1997 | 81 | 1997 |
| Costs and benefits of hard-sell W Chu, E Gerstner, JD Hess Journal of Marketing Research 32 (1), 97-102, 1995 | 81 | 1995 |
| Competitive Productivity (CP) at Macro–Meso–Micro levels C Baumann, M Cherry, W Chu Cross Cultural & Strategic Management, 2019 | 73 | 2019 |
| The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products W Chu, M Roh, K Park International Journal of Electronic Commerce 19 (2), 95-125, 2015 | 52 | 2015 |
