Customer’s brand equity and customer loyalty: a study on hotel’s conference market Z Ahmad, R Hashim World applied sciences journal 12, 44-49, 2011 | 63 | 2011 |
Current issues in hospitality and tourism: Research and innovations A Zainal, SM Radzi, R Hashim, CT Chik, R Abu CRC Press, 2012 | 52 | 2012 |
Exploring immunisation refusal by parents in the Malaysian context WY Lim, HSS Amar-Singh, N Jeganathan, H Rahmat, NA Mustafa, ... Cogent Medicine 3 (1), 1142410, 2016 | 42 | 2016 |
The relationship between absorptive capacity and green innovation R Hashim, AJ Bock, S Cooper International Journal of Industrial and Manufacturing Engineering 9 (4 …, 2015 | 40 | 2015 |
Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia M Mifli, R Hashim, A Zainal Tourism and Hospitality Research 17 (4), 339-357, 2017 | 15 | 2017 |
Consumers’ Purchasing Orientation: An Alternative Method in Segmenting the Malaysian Fine Dining Restaurant Market AT Salim, H Rahmat, K Chinna, M Kumar Journal of Tourism, Hospitality & Culinary Arts 1 (3), 2009 | 15 | 2009 |
Do Thai foods outshine Malaysian food locally and internationally? Z Othman, M Salehuddin, R Hashim, S Ibrahim Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 1 (1), 23-34, 2009 | 14 | 2009 |
The moderating effect of changed behavior on the relationship between employee characteristics and employee job performance: a study on Malaysian hospitality industry FM Shariff, A Zainal, R Hashim Proceedings of the regional conference on statistical sciences, 322-334, 2010 | 13 | 2010 |
Restaurant Brand Image Attributions, Customer Preferences and Purchase Decision: Evidence from Malaysia MSM Zahari, N Mansur, MH Hanafiah, SM Radzi, R Hashim Scienta Journals Res Manageria 1 (1), 32-42, 2010 | 7 | 2010 |
Stakeholders' expectations of hotel management education: a Malaysian perspective R Hashim PQDT-Global, 2001 | 7 | 2001 |
Co-creation of destination image and food tourism of the emerging economies R Hashim, MR Jamaluddin Gastronomy, hospitality, and the future of the restaurant industry: Post …, 2022 | 5 | 2022 |
Training transfer: The interaction of changed behaviour and co-worker support on job performance F Mohd Shariff, A Zainal, R Hashim Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 5 (2), 44-50, 2013 | 5 | 2013 |
Preserving in five-star hotel segment MR Jamaluddin, MHM Hanafiah, R Hashim The 12th International Research Symposium on Service Excellence in …, 2011 | 5 | 2011 |
An importance performance analysis (IPA) of tour guide in Mainland China C Lu, W Liujien, R Hashim International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 4 | 2018 |
Does government support increase the involvement of orang asli entrepreneurs in malaysia mainstream businesses? DB Simpong, MSM Zahari, R Hashim, HA Hadi, A Othman International Journal of Academic Research in Business and Social Science 8 …, 2018 | 4 | 2018 |
The impact of food trends on menu innovation M Mifli, R Hashim, A Zainal Handbook of Research on Global Hospitality and Tourism Management, 266-291, 2015 | 4 | 2015 |
The working women: home versus convenience cooking practices MSM Zahari, Z Othman, R Hashim, MZ Suhaimi, S Alam, SKA Bakar Science Series Data Report 4 (12), 2012 | 4 | 2012 |
Segmenting the fine dining restaurant market via consumers' purchasing orientation S Abdul Talib, R Hashim, M Kumar, K Chinna Journal of International Business, Economics and Entrepreneurship (JIBE) 14 …, 2009 | 4 | 2009 |
Exploring the relationship between spirituality and work values amongst hospitality students R Hashim, AS Mohd Ramly, Z Othman Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 1 (2), 1-12, 2009 | 4 | 2009 |
Malaysian hospitality managerial knowledge: A competence model approach R Hashim, SM Zahari, SM Radzi, SA Abd Aziz 2010 International Conference on Science and Social Research (CSSR 2010 …, 2010 | 3 | 2010 |