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Francisco Guzman
Francisco Guzman
Professor of Marketing, University of North Texas
Verified email at unt.edu
Title
Cited by
Cited by
Year
Gestión de destinos turísticos sostenibles
JF Valls
Grupo Planeta (GBS), 2004
5392004
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
C Veloutsou, F Guzman
Journal of Product & Brand Management 26 (1), 2-12, 2017
3192017
A consumer-perceived consumer-based brand equity scale
S Baalbaki, F Guzmán
Journal of Brand Management 23, 229-251, 2016
3192016
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
K Cowan, F Guzman
Journal of business research 117, 683-693, 2020
2352020
A political candidate's brand image scale: Are political candidates brands?
F Guzmán, V Sierra
Journal of Brand Management 17, 207-217, 2009
1682009
Co-creation of brand identities: consumer and industry influence and motivations
E Kennedy, F Guzmán
Journal of Consumer Marketing 33 (5), 313-323, 2016
1552016
Latest research on brand relationships: introduction to the special issue
M Fetscherin, F Guzman, C Veloutsou, RR Cayolla
Journal of Product & Brand Management 28 (2), 133-139, 2019
1412019
Cultural brands from emerging markets: Brand image across host and home countries
F Guzmán, AK Paswan
Journal of International Marketing 17 (3), 71-86, 2009
1342009
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
F Guzmán, D Davis
Journal of Product & Brand Management 26 (5), 435-446, 2017
1292017
Sociopolitical activist brands
HJ Schmidt, N Ind, F Guzmán, E Kennedy
Journal of Product & Brand Management 31 (1), 40-55, 2021
1142021
Branding and design management: a brand design management model
J Montaña, F Guzmán, I Moll
Journal of Marketing Management 23 (9-10), 829-840, 2007
1092007
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
D Alvarado-Karste, F Guzmán
Journal of Product & Brand Management 29 (7), 971-984, 2020
1062020
Attitudinal determinants of environmentally sustainable behavior
A Paswan, F Guzmán, J Lewin
Journal of Consumer Marketing 34 (5), 414-426, 2017
1062017
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
DL Parris, F Guzman
Journal of Product & Brand Management 32 (2), 191-234, 2023
1052023
The immediate effect of corporate social responsibility on consumer-based brand equity
F Muniz, F Guzmán, AK Paswan, HJ Crawford
Journal of Product & Brand Management 28 (7), 864-879, 2019
1032019
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
WM Lim, F Guzmán
Journal of Business Research 141, 175-190, 2022
962022
A Brand Building literature review
F Guzman
Excerpt from PhD Thesis “Brand Building Towards Social Values: Associating …, 2004
872004
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
TP Tran, CW Lin, S Baalbaki, F Guzmán
Journal of Business Research 120, 1-15, 2020
792020
Self-referencing and political candidate brands: A congruency perspective
F Guzmán, AK Paswan, E Van Steenburg
Journal of political Marketing 14 (1-2), 175-199, 2015
772015
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
B Schivinski, D Langaro, T Fernandes, F Guzmán
Journal of Brand Management 27 (6), 645, 2020
712020
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