Articles with public access mandates - Joni SalminenLearn more
Available somewhere: 5
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
M Mustak, J Salminen, L Plé, J Wirtz
Journal of Business Research 124, 389-404, 2021
Mandates: Kone Foundation
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava
Journal of Retailing and Consumer Services 68, 103000, 2022
Mandates: Kone Foundation
Detecting pain points from user-generated social media posts using machine learning
J Salminen, M Mustak, J Corporan, S Jung, BJ Jansen
Journal of Interactive Marketing 57 (3), 517-539, 2022
Mandates: Kone Foundation
Optimal advertising for a generalized Vidale–Wolfe response model
Y Yang, B Feng, J Salminen, BJ Jansen
Electronic Commerce Research, 1-31, 2022
Mandates: National Natural Science Foundation of China
How feature changes of a dominant ad platform shape advertisers’ human agency
J Salminen, BJ Jansen, M Mustak
International Journal of Electronic Commerce 27 (1), 3-35, 2023
Mandates: Kone Foundation
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