| Understanding professional athletes’ use of Twitter: A content analysis of athlete tweets ME Hambrick, JM Simmons, GP Greenhalgh, TC Greenwell International Journal of Sport Communication 3 (4), 454-471, 2010 | 657 | 2010 |
| A new reality: Fan perceptions of augmented reality readiness in sport marketing C Goebert, P Greenhalgh, Gregory Computers in Human Behavior 106, 106231, 2020 | 112 | 2020 |
| Exploring fan behavior: Developing and validating a scale to measure sport eFANgelism C Dwyer, B., Greenhalgh, G., LeCrom Journal of Sport Management 29 (6), 642-656, 2015 | 101 | 2015 |
| Spectator support: Examining the attributes that differentiate niche from mainstream sport GP Greenhalgh, JM Simmons, ME Hambrick, TC Greenwell Sport Marketing Quarterly 20 (1), 41, 2011 | 83 | 2011 |
| What's in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives. G Greenhalgh, TC Greenwell Sport Marketing Quarterly 22 (2), 2013 | 71 | 2013 |
| Exploring and measuring spectator sport fanaticism B Dwyer, C LeCrom, GP Greenhalgh Communication & Sport 6 (1), 58-85, 2018 | 62 | 2018 |
| The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team B Dwyer, M Mudrick, J Drayer, C LeCrom, GP Greenhalgh Sport Management Review 18 (4), 570-582, 2015 | 58 | 2015 |
| Professional niche sports sponsorship: An investigation of sponsorship selection criteria GP Greenhalgh, TC Greenwell International Journal of Sports Marketing and Sponsorship 14 (2), 2-19, 2013 | 49 | 2013 |
| Routledge handbook of the business of women's sport AN Geurin, NL Lough Routledge, 2019 | 33 | 2019 |
| An Assessment of Fans' Willingness to Pay for Team's Environmental Sustainability Initiatives G Greenhalgh, J Drayer Sport Marketing Quarterly 29 (2), 121-133, 2020 | 29 | 2020 |
| Understanding spectator expectations: An analysis of niche sports TC Greenwell, G Greenhalgh, N Stover International Journal of Sport Management and Marketing 13 (3-4), 144-157, 2013 | 28 | 2013 |
| Niche-versus mainstream-sport spectators: An analysis of need for uniqueness and sport eFANgelism B Dwyer, G Greenhalgh, C LeCrom International Journal of Sport Communication 9 (3), 364-383, 2016 | 27 | 2016 |
| Seeing the world differently: An analysis of the impact of a sport related study abroad program on global mindedness C LeCrom, G Greenhalgh, B Dwyer Journal of Applied Sport Management 7 (2), 60-87, 2015 | 25 | 2015 |
| A whole new ball game: Fan perceptions of augmented reality enhanced sport broadcasts C Goebert, G Greenhalgh, B Dwyer Computers in Human Behavior 137, 107388, 2022 | 23 | 2022 |
| Going green? The behavioral impact of a sport and the environment course G Greenhalgh, C LeCrom, B Dwyer Journal of Contemporary Athletics 9 (1), 49-59, 2015 | 21 | 2015 |
| Substitute or complement? Fantasy football and NFL fandom B Dwyer, J Drayer, C LeCrom, G Greenhalgh Marketing Management Journal 23 (2), 71-85, 2013 | 20 | 2013 |
| Study abroad’s impact on US sport management students C LeCrom, B Dwyer, G Greenhalgh Sport Management Education Journal 12 (2), 90-99, 2018 | 17 | 2018 |
| A Case of Multiple (Brand) Personalities: Expanding the Methods of Brand Personality Measurement in Sport Team Contexts. G Greenhalgh, B Dwyer, C LeCrom Sport Marketing Quarterly 26 (1), 2017 | 17 | 2017 |
| There's an app for that: the development of an NFL team mobile application G Greenhalgh, B Dwyer, B Biggio Journal of Applied Sport Management 6 (4), 8, 2014 | 17 | 2014 |
| Niche sport sponsorship: providing the target market sponsors want? G Greenhalgh, T Martin, A Smith Sport Marketing Quarterly 30 (2), 111-121, 2021 | 16 | 2021 |
Carrie W LeCromVirginia Commonwealth UniversityVerified email at vcu.edu