Innovation strategy and economic sustainability in the hospitality industry M Njoroge, W Anderson, O Mbura The Bottom Line 32 (4), 253-268, 2019 | 74 | 2019 |
Entrepreneurial orientation in the hospitality industry: evidence from Tanzania M Njoroge, W Anderson, L Mossberg, O Mbura Journal of Entrepreneurship in Emerging Economies 12 (4), 523-543, 2020 | 33 | 2020 |
The influence of trainees' characteristics on the transfer of entrepreneurship training: Evidence from microfinance institutions in Tanzania JJ Minja, OK Mbura, G Charles International Journal of Training and Development 26 (3), 448-471, 2022 | 10 | 2022 |
Success and usefulness of business development services in Tanzania's SMEs market OK Mbura, MW Bambaganya Business Management Review 18 (2), 2015 | 10 | 2015 |
Entrepreneurship Development and Management in Tanzania: Theoretical and Practical Reflections OK Mbura NBAA, 2013 | 10 | 2013 |
The Role of Entrepreneurial Networks in the Acquisition of Marketing Information (mi) Resources: Selected Small Manufacturing Firms in Tanzania; Problem Identification … OK Mbura Handelshögskolan, Univ., 2004 | 10 | 2004 |
The effectiveness of entrepreneurial networks in the acquisition of marketing information (MI) resources: selected small manufacturing firms in Tanzania O Mbura Business Management Review 17 (1), 2015 | 8 | 2015 |
marketing Customer Services and Business Ethics OK Mbura TIOB, 2004 | 7 | 2004 |
Effect of advertisement on consumers’ buying behaviour of real estates in Tanzania: Insight from the National Housing Corporation O Mbura, S Kagoya UDSM Online Journal Testing 11 (1), 115–136-115–136, 2021 | 6 | 2021 |
Social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania: a study of University of Dar es Salaam students OK Mbura, SM Kagoya University of Dar es Salaam Library Journal 15 (2), 100-120, 2020 | 6 | 2020 |
The role of entrepreneurial networks in the acquisition of marketing information (MI) resources OK Mbura Unpublished PhD Thesis, University of Dar es Salaam, 2007 | 6 | 2007 |
Modeling Business Development Services (BDS) in the Tanzania SMEs Market: Theoretical and Conceptual Framework Issues OK Mbura, MW Bambaganya Tanzania Journal of Development Studies 14 (1-2), 13-25, 2014 | 5 | 2014 |
The influence of co-production of entrepreneurship training programmes on the creative transfer of entrepreneurship skills JJ Minja, G Charles, OK Mbura Journal of Global Entrepreneurship Research 13 (1), 4, 2023 | 4 | 2023 |
Social media marketing platforms use and effectiveness of marketing communication in the Tanzania’s telecommunication industry: evidence from Vodacom Company OK Mbura University of Dar es Salaam Library Journal 15 (2), 39-56, 2020 | 4 | 2020 |
Salient Attributes on the Choice of an Airline Service Provider: A Case of Domestic Airlines in Tanzania O Mbura Business Management Review 22 (2), 135-154, 2019 | 4 | 2019 |
Entrepreneurial activities and growth of women businesses: a case of Tanzania J Wilbard, O Mbura Business management review 20 (1), 64-77, 2017 | 3 | 2017 |
Networks and the acquistion of Marketing Information Resources for Small Sized Enterprises (SSEs) in Tanzania–A Theoretical Discussion OK Mbura 14th International Conference on African Entrepreneurship and Small Business …, 2014 | 3 | 2014 |
The Role of Entrepreneurial Networks in the Aquisition of Marketing Information (MI) Resources: Selected Manufacturing Small Firms in the Tanzanian Cities OK Mbura Umeå universitet, 2004 | 2 | 2004 |
Continuous Social Media Use Intention in the Accommodation Sector Recovery during Post-Covid-19 Pandemic: Reflection on the Tanzania Experience DP Massawe, OK Mbura, T Elly, C Masanja ORSEA JOURNAL 13 (2), 2024 | 1 | 2024 |
Social Media Use, Marketing Capabilities and Marketing Performance of Small and Medium Tourism Enterprises in Tanzania. DP Massawe, O Mbura, TE Thomas Tanzania Journal of Development Studies 21 (2), 2023 | 1 | 2023 |