| Hybrid car purchase intentions: a cross‐cultural analysis JD Oliver, SH Lee Journal of consumer marketing 27 (2), 96-103, 2010 | 424 | 2010 |
| Buy genuine luxury fashion products or counterfeits B Yoo, SH Lee Advances in consumer research 36 (1), 280-228, 2009 | 385 | 2009 |
| Cross‐cultural comparisons of appearance self‐schema, body image, self‐esteem, and dieting behavior between Korean and US women J Jung, SH Lee Family and Consumer Sciences Research Journal 34 (4), 350-365, 2006 | 295 | 2006 |
| Materialism, fashion consumers and gender: A cross‐cultural study JE Workman, SH Lee International Journal of Consumer Studies 35 (1), 50-57, 2011 | 184 | 2011 |
| Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each B Yoo, SH Lee Journal of Business Research 65 (10), 1507-1515, 2012 | 157 | 2012 |
| Compulsive consumption tendencies among television shoppers SH Lee, SJ Lennon, NA Rudd Family and Consumer Sciences Research Journal 28 (4), 463-488, 2000 | 152 | 2000 |
| Vanity and public self‐consciousness: a comparison of fashion consumer groups and gender JE Workman, SH Lee International Journal of Consumer Studies 35 (3), 307-315, 2011 | 121 | 2011 |
| Implementation of artificial intelligence in fashion: are consumers ready? Y Liang, SH Lee, JE Workman Clothing and Textiles Research Journal 38 (1), 3-18, 2020 | 119 | 2020 |
| Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self‐consciousness JE Workman, SH Lee International Journal of Consumer Studies 37 (2), 206-213, 2013 | 107 | 2013 |
| Determinants of brand loyalty: self-construal, self-expressive brands, and brand attachment SH Lee, JE Workman International Journal of Fashion Design, Technology and Education 8 (1), 12-20, 2015 | 88 | 2015 |
| Compulsive buying and branding phenomena SH Lee, JE Workman Journal of Open Innovation: Technology, Market, and Complexity 1 (1), 1-12, 2015 | 82 | 2015 |
| A review of the determinants of counterfeiting and piracy and the proposition for future research SH Lee, BH Yoo Journal of Policy Studies 24 (1), 1-38, 2009 | 65 | 2009 |
| Attitudes toward counterfeit purchases and ethical beliefs among Korean and American university students SH Lee, JE Workman Family and Consumer Sciences Research Journal 39 (3), 289-305, 2011 | 50 | 2011 |
| Brand relationships and risk: Influence of risk avoidance and gender on brand consumption SH Lee, JE Workman, K Jung Journal of Open Innovation: Technology, Market, and Complexity 2 (3), 1-15, 2016 | 42 | 2016 |
| Do counterfeits promote genuine products B Yoo, SH Lee Hofstra University, Hempstead, NY, 2005 | 41 | 2005 |
| Consumer tendency to regret, compulsive buying, gender, and fashion time-of-adoption groups SH Lee, JE Workman International Journal of Fashion Design, Technology and Education 11 (3 …, 2018 | 39 | 2018 |
| A cross-cultural comparison of the apparel spatial visualization test and paper folding test JE Workman, SH Lee Clothing and Textiles Research Journal 22 (1-2), 22-30, 2004 | 39 | 2004 |
| Fashion trendsetting, creative traits and behaviors, and pro-environmental behaviors: Comparing Korean and US college students J Workman, SH Lee, K Jung Sustainability 9 (11), 1979, 2017 | 31 | 2017 |
| 패션 브랜드애착이 확장된 브랜드 태도에 미치는 영향 이승희， 장윤경 한국의류학회지 31 (1), 151-161, 2007 | 31 | 2007 |
| 디자이너 브랜드 샵마스터의 CRM 에 관한 연구 이승희， 이병화 한국의류학회지 27 (2), 239-249, 2003 | 31 | 2003 |
Dr. Boonghee YooRMI Distinguished Professor in Business and Professor of Marketing, Hofstra University, New YorkVerified email at hofstra.edu