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Saejoon Kim
Saejoon Kim
Associate Professor of Marketing, California State University, Stanislaus
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Title
Cited by
Cited by
Year
The effects of retail banner standardization on the performance of global retailers
P Nath, AH Kirca, S Kim, TL Andras
Journal of Retailing 95 (3), 30-46, 2019
202019
A study of the internationalization–performance relationship in global retailing: the moderating role of brand standardization and cultural diversity
P Nath, AH Kirca, S Kim
Journal of International Marketing 29 (1), 57-76, 2021
192021
Retail internationalization: A review and directions for future research
BV Dimitrova, B Rosenbloom, T Larsen Andras, S Kim
Journal of marketing channels 25 (1-2), 1-21, 2018
132018
Performance of international retailers: Empirical evidence of an S-Curve relationship
BV Dimitrova, S Kim, B Smith
Journal of Global Marketing 32 (3), 154-176, 2019
82019
Performance implications of store format diversification for international retailers
BV Dimitrova, B Smith, S Kim
Journal of Marketing Channels 25 (3), 117-136, 2018
72018
Does Host Country Culture Affect Foreign Retailer Performance?
B Dimitrova, B Smith, S Kim
АИ" Ценов", 2017
12017
Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers
BV Dimitrova, S Kim, B Smith, J Kim
Multidisciplinary Business Review 14 (2), 60-74, 2021
2021
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