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Mavis Adjei
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Year
The influence of C2C communications in online brand communities on customer purchase behavior
MT Adjei, SM Noble, CH Noble
Journal of the Academy of Marketing Science 38, 634-653, 2010
9582010
Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives
SM Noble, DA Griffith, MT Adjei
Journal of retailing 82 (3), 177-188, 2006
4762006
Relationship marketing in A B2C context: The moderating role of personality traits
MT Adjei, MN Clark
Journal of Retailing and Consumer Services 17 (1), 73-79, 2010
1792010
When do relationships pay off for small retailers? Exploring targets and contexts to understand the value of relationship marketing
MT Adjei, DA Griffith, SM Noble
Journal of Retailing 85 (4), 493-501, 2009
1192009
Let them talk! Managing primary and extended online brand communities for success
CH Noble, SM Noble, MT Adjei
Business horizons 55 (5), 475-483, 2012
982012
The impact of service fairness perceptions on relationship quality
MN Clark, MT Adjei, DN Yancey
Services Marketing Quarterly 30 (3), 287-302, 2009
652009
Enhancing relationships with customers through online brand communities
MT Adjei, CH Noble, SM Noble
MIT Sloan Management Review, 2012
602012
Economic policy uncertainty, market returns and expected return predictability
FA Adjei, M Adjei
Journal of Financial Economic Policy 9 (3), 242-259, 2017
492017
The collateral damage of C2C communications on social networking sites: the moderating role of firm responsiveness and perceived fairness
MT Adjei, EL Nowlin, T Ang
Journal of Marketing Theory and Practice 24 (2), 166-185, 2016
352016
Watch out: Themes in timepiece communities of counterfeit consumption
TM Key, RE Boostrom Jr, MT Adjei, DA Campbell
Journal of Consumer Behaviour 12 (4), 307-317, 2013
182013
Market share, firm innovation, and idiosyncratic volatility
F Adjei, M Adjei
Journal of Economics and Finance 41, 569-580, 2017
102017
Enhancing consumer online reviews: the role of moral identity
MT Adjei, N Zhang, R Bagherzadeh, M Farhang, A Bhattarai
Journal of Research in Interactive Marketing 17 (1), 110-125, 2023
92023
Political cycles, investor sentiment, and stock market returns
F Adjei, M Adjei
Journal of Finance and Economics 5 (1), 1-10, 2017
82017
What’s Your Experience With…? C2C Communication Helps Sell Your Products
MT Adjei, SM Noble, CH Noble
NIM Marketing Intelligence Review 5 (1), 12-17, 2013
42013
Online customer-to-customer communications as drivers of relationship quality and purchase behavior
MT Adjei, SM Noble, CH Noble
Marketing Theory and Applications 166, 2007
42007
Survival: A Motivation of Reverse Stock Splits
F Adjei, M Adjei
Journal of Finance and Economics 5 (5), 204-210, 2017
32017
Online customer-to-customer communications as drivers of relationship quality and purchase behavior
MT Adjei
Dissertation Abstracts International 68 (04), 2006
32006
Corporate Governance and Corporate Performance Dispersion
F Adjei, M Adjei, F Adjei
Journal of Finance and Economics 5 (1), 11-17, 2017
22017
Gompers versus bebchuck governance measure and firm value
F Adjei, M Adjei
Journal of Finance and Economics 4 (6), 184-190, 2016
22016
Trade policy uncertainty, market return, and expected return predictability
F Adjei, M Adjei
Journal of Finance and Economics 9 (3), 106-114, 2021
12021
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Articles 1–20