What makes for CRM system success—Or failure? B Foss, M Stone, Y Ekinci Journal of Database Marketing & Customer Strategy Management 15, 68-78, 2008 | 301 | 2008 |
Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers B Foss, M Stone Kogan Page Publishers, 2001 | 257 | 2001 |
The customer management scorecard: Managing CRM for profit N Woodcock, M Stone, B Foss Kogan Page Publishers, 2003 | 125* | 2003 |
Consumer insight: how to use data and market research to get closer to your customer M Stone, A Bond, B Foss Kogan Page Publishers, 2004 | 120 | 2004 |
CRM in financial services: a practical guide to making customer relationship management work B Foss, M Stone Kogan Page Publishers, 2002 | 110* | 2002 |
Managing the quality and completeness of customer data B Foss, I Henderson, P Johnson, D Murray, M Stone Journal of Database Marketing & Customer Strategy Management 10, 139-158, 2002 | 54 | 2002 |
Ethnic Banking in the USA P Shanmuganthaan, M Stone, B Foss Journal of Financial Services Marketing 8 (4), 388-400, 2004 | 42 | 2004 |
CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work M Stone, B Foss Kogan Page, 2002 | 37 | 2002 |
The quality of customer information management in customer life cycle management M Stone, B Foss, I Henderson, D Irwin, J O'Donnell, N Woodcock Journal of Database Marketing & Customer Strategy Management 10, 240-254, 2003 | 35 | 2003 |
Customer data management in practice: An insurance case study EN Pula, M Stone, B Foss Journal of Database Marketing & Customer Strategy Management 10, 327-341, 2003 | 32 | 2003 |
Integrating the value of salespeople and systems: Adapting the benefits dependency network B Rogers, M Stone, B Foss Journal of Database Marketing & Customer Strategy Management 15, 221-232, 2008 | 31 | 2008 |
Does ethnic focus change how banks should implement customer relationship management? P Shanmuganthan, S Dhaliwal, M Stone, B Foss Journal of Financial Services Marketing 8 (1), 49-62, 2003 | 28 | 2003 |
Key Account Management in the Financial Services Industry P Cheverton Kogan Page Publishers, 2004 | 25 | 2004 |
Key account management in financial services: An outline research agenda T Hughes, B Foss, M Stone, P Cheverton Journal of Financial Services Marketing 9, 184-193, 2004 | 19 | 2004 |
Degrees of separation: technological interactivity and account management T Hughes, B Foss, M Stone, P Cheverton International Journal of Bank Marketing 25 (5), 315-335, 2007 | 17 | 2007 |
The UK consumer direct insurance industry: a role model for relationship management? M Stone, B Foss, L Machtynger Long Range Planning 30 (3), 353-363, 1997 | 17 | 1997 |
Unlocking the power of data under the new EU General Data Protection Regulation A Kolah, B Foss Journal of Direct, Data and Digital Marketing Practice 16, 270-274, 2015 | 15 | 2015 |
The evolution of business models of information and communication technology suppliers M Stone, E Aravopoulou, R Stott, BD Parnell, J Machtynger, B Foss, ... The Bottom Line 34 (1), 1-19, 2021 | 13 | 2021 |
CRM in investment banks B Foss Journal of financial services marketing 6 (4), 306-306, 2002 | 12 | 2002 |
The evolution of CRM in banking M Stone, R Lowrie, B Foss, F Komolafe Publication Kogan Page, 2002 | 11 | 2002 |