Customer service experiences: Developing and applying a sequentialincident laddering technique U Jüttner, D Schaffner, K Windler, S Maklan European Journal of Marketing 47 (5/6), 738-769, 2013 | 217 | 2013 |
Brand name influence on brand perception M Wänke, A Herrmann, D Schaffner Psychology & Marketing 24 (1), 1-24, 2007 | 119 | 2007 |
How to communicate sustainable tourism products to customers: Results from a choice experiment R Wehrli, J Priskin, S Demarmels, D Schaffner, J Schwarz, F Truniger, ... Current Issues in Tourism 20 (13), 1375-1394, 2017 | 106 | 2017 |
Rethinking social psychology and intervention design: A model of energy savings and human behavior T Ohnmacht, D Schaffner, C Weibel, H Schad Energy Research & Social Science 26, 40-53, 2017 | 83 | 2017 |
Reducing individual meat consumption: An integrated phase model approach C Weibel, T Ohnmacht, D Schaffner, K Kossmann Food quality and preference 73, 8-18, 2019 | 64 | 2019 |
Sustainability management of hotels: how do customers respond in online reviews? K Brazytė, F Weber, D Schaffner Journal of Quality Assurance in Hospitality & Tourism 18 (3), 282-307, 2017 | 57 | 2017 |
Studying bicyclists’ perceived level of safety using a bicycle simulator combined with immersive virtual reality M Nazemi, MAB van Eggermond, A Erath, D Schaffner, M Joos, ... Accident Analysis & Prevention 151, 105943, 2021 | 55 | 2021 |
Promoting biodiversity: Do consumers prefer feelings, facts, advice or appeals? D Schaffner, S Demarmels, U Juettner Journal of Consumer Marketing 32 (4), 266-277, 2015 | 54 | 2015 |
Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism T Wozniak, D Schaffner, K Stanoevska-Slabeva, V Lenz-Kesekamp Information Technology & Tourism 18, 85-112, 2018 | 39 | 2018 |
Moving into energy-efficient homes: A dynamic approach to understanding residents' decision-making D Schaffner, T Ohnmacht, C Weibel, M Mahrer Building and Environment 123, 211-222, 2017 | 36 | 2017 |
„Do sustainability experienced travellers prefer a more rational communication of the sustainability of a tourism product?” R Wehrli, J Priskin, D Schaffner, J Schwarz, J Stettler | 23 | 2013 |
Entwicklung und Validierung einer bereichsspezifischen Skala zur Erfassung arbeitsbezogener kollektiver Wirksamkeitserwartungen KS Moser, D Schaffner, M Heinle Zeitschrift für Arbeits-und Organisationspsychologie A&O 49 (2), 85-91, 2005 | 20 | 2005 |
SAP-Training E Scherer, D Schaffner Galileo Press, 2003 | 18 | 2003 |
Gendersensitive Sprache in Unternehmenstexten S Demarmels, D Schaffner Textsorten in der Wirtschaft: Zwischen textlinguistischem Wissen und …, 2011 | 17 | 2011 |
Individuelles Entscheidungsverhalten bei Variantenvielfalt—die Wirkung der „attribute alignability “ A Herrmann, D Schaffner, M Heitmann The Journal of Business Economics 76 (3), 309-337, 2006 | 17 | 2006 |
ShareCity D Georgi, S Bründler-Ulrich, D Schaffner, E Federspiel, P Wolf, ... Springer Fachmedien Wiesbaden, 2019 | 16 | 2019 |
Die Bedeutung der Wissenskooperation für ein nachhaltiges Wissensmanagement KS Moser, D Schaffner Wyssuske, B (2004): Wissensmanagement komplex, 227-242, 2004 | 16 | 2004 |
Planung von Produkteigenschaften A Herrmann, C Hildebrand Handbuch Technologie-und Innovationsmanagement, 401-418, 2011 | 14 | 2011 |
How to postpone purchases of a new mobile phone? Pointers for interventions based on socio-psychological factors and a phase model of behavioural change T Ohnmacht, VT Thao, D Schaffner, C Weibel Journal of Cleaner Production 200, 809-818, 2018 | 13 | 2018 |
Psychological antecedents of smartphone users’ behaviour along the mobile customer journey T Wozniak, D Schaffner, K Stanoevska-Slabeva, V Lenz-Kesekamp Information and Communication Technologies in Tourism 2017: Proceedings of …, 2017 | 12 | 2017 |