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Citations per year
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Cited by
All
Since 2019
Citations
138
122
h-index
3
3
i10-index
2
2
0
28
14
2017
2018
2019
2020
2021
2022
2023
2024
6
9
12
19
24
21
28
18
Co-authors
George Christodoulides
Chalhoub Group Professor of Luxury Brand Management, American University of Sharjah
Verified email at aus.edu
Anastasia Stathopoulou
Professor of Marketing, SKEMA Business School, France
Verified email at skema.edu
Douglas C. West
King's College London
Verified email at kcl.ac.uk
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Laurence Borel
Marketer, PhD from Birkbeck, University of London
Verified email at mail.bbk.ac.uk -
Homepage
Branding
Consumer Engagement
Social Media
Consumer Identity
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Year
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
A Stathopoulou, L Borel, G Christodoulides, D West
Psychology & Marketing 34 (4), 448–462
, 2017
119
2017
Branding and digital analytics
LH Borel, G Christodoulides
The Routledge companion to contemporary brand management, 255-268
, 2016
16
2016
Me and my brands: drivers and outcomes of'brand selfies'
L Borel
Birkbeck, University of London
, 2021
3
2021
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