Improving CRISPR–Cas specificity with chemical modifications in single-guide RNAs DE Ryan, D Taussig, I Steinfeld, SM Phadnis, BD Lunstad, M Singh, ... Nucleic acids research 46 (2), 792-803, 2018 | 270 | 2018 |
Exploring brand personality–celebrity endorser personality congruence in celebrity endorsements in the Indian context AS Mishra, S Roy, AA Bailey Psychology & Marketing 32 (12), 1158-1174, 2015 | 183 | 2015 |
Program synthesis using natural language A Desai, S Gulwani, V Hingorani, N Jain, A Karkare, M Marron, S Roy Proceedings of the 38th International Conference on Software Engineering …, 2016 | 177 | 2016 |
Service quality versus service experience: An empirical examination of the consequential effects in B2B services S Roy, S Sreejesh, S Bhatia Industrial Marketing Management 82, 52-69, 2019 | 142 | 2019 |
Effects of customer experience across service types, customer types and time S Roy Journal of Services Marketing 32 (4), 400-413, 2018 | 134 | 2018 |
An exploratory study in celebrity endorsements S Roy Journal of creative communications 1 (2), 139-153, 2006 | 118 | 2006 |
Hippocampal α-synuclein in dementia with Lewy bodies contributes to memory impairment and is consistent with spread of pathology DH Adamowicz, S Roy, DP Salmon, DR Galasko, LA Hansen, E Masliah, ... Journal of Neuroscience 37 (7), 1675-1684, 2017 | 117 | 2017 |
The moderating role of consumer personality and source credibility in celebrity endorsements S Roy, V Jain, P Rana Asia-Pacific Journal of Business Administration 5 (1), 72-88, 2013 | 112 | 2013 |
Seeing the unseen: the hidden world of slow axonal transport S Roy The Neuroscientist 20 (1), 71-81, 2014 | 110 | 2014 |
Understanding the orientation of gen Y toward mobile applications and in-app advertising in India. K Bhave, V Jain, S Roy International Journal of Mobile Marketing 8 (1), 2013 | 105 | 2013 |
Meaning transfer in celebrity endorsements: an explanation using metaphors S Roy Journal of Marketing Communications 24 (8), 843-862, 2018 | 95 | 2018 |
Understanding meaning transfer in celebrity endorsements: a qualitative exploration V Jain, S Roy Qualitative Market Research: An International Journal 19 (3), 266-286, 2016 | 94 | 2016 |
Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy S Roy, YLR Moorthi Journal of Research in Interactive Marketing 11 (3), 268-295, 2017 | 92 | 2017 |
Conceptualizing luxury buying behavior: the Indian perspective V Jain, S Roy, A Ranchhod Journal of Product & Brand Management 24 (3), 211-228, 2015 | 88 | 2015 |
Effect of QR codes on consumer attitudes. S Narang, V Jain, S Roy International Journal of Mobile Marketing 7 (2), 2012 | 82 | 2012 |
Celebrity endorsements in destination marketing: A three country investigation S Roy, W Dryl, L de Araujo Gil Tourism Management 83, 104213, 2021 | 81 | 2021 |
Electron microscopic study of neurofibrillary tangles in Steele-Richardson-Olszewski syndrome S Roy, CK Datta, A Hirano, NR Ghatak, HM Zimmerman Acta neuropathologica 29, 175-179, 1974 | 77 | 1974 |
Fast vesicle transport is required for the slow axonal transport of synapsin Y Tang, D Scott, U Das, D Gitler, A Ganguly, S Roy Journal of Neuroscience 33 (39), 15362-15375, 2013 | 74 | 2013 |
Progress in the chemistry of organic natural products DP Chakraborty, S Roy Springer Verlag, Wien 57, 71, 1991 | 74 | 1991 |
Compounds and methods for CRISPR/Cas-based genome editing by homologous recombination A Kennedy, G Zeiner, S Roy, CW Yung US Patent 10,526,590, 2020 | 71 | 2020 |