| To extend or not extend a human brand: An analysis of perceived fit and attitudes toward athlete brand extensions P Walsh, A Williams Journal of Sport Management 31 (1), 44-60, 2017 | 79 | 2017 |
| Social media as a personal branding tool: A qualitative study of student-athletes’ perceptions and behaviors J Park, A Williams, S Son Journal of Athlete Development and Experience 2 (1), 4, 2020 | 73 | 2020 |
| Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors KA Kim, KK Byon, W Baek, AS Williams International Journal of Hospitality Management 82, 318-325, 2019 | 53 | 2019 |
| The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation AS Williams, S Son, P Walsh, J Park Sport Marketing Quarterly 30 (1), 69-81, 2021 | 50 | 2021 |
| Investigating the role of sports commentary: an analysis of media-consumption behavior and programmatic quality and satisfaction M Lee, D Kim, AS Williams, PM Pedersen Journal of Sports Media 11 (1), 145-167, 2016 | 44 | 2016 |
| Effects of the event and its destination image on sport tourists’ attachment and loyalty to a destination: the cases of the Chinese and US Formula One Grand Prix J Zhang, KK Byon, AS Williams, H Huang Asia Pacific Journal of Tourism Research 24 (12), 1169-1185, 2019 | 41 | 2019 |
| Communicating the athlete as a brand: An examination of LPGA star Suzann Pettersen E Kristiansen, AS Williams International Journal of Sport Communication 8 (3), 371-388, 2015 | 39 | 2015 |
| Brand marketing via facebook: an investigation of the marketing mix, consumer-based brand equity, and purchase intention in the fitness industry. BK Wright, AS Williams, KK Byon Marketing Management Journal 27 (2), 2017 | 36 | 2017 |
| Brand associations in the fitness segment of the sports industry in the United States: extending spectator sports branding conceptualisations and dimensions to participatory sports AS Williams, PM Pedersen, P Walsh International Journal of Sports Marketing and Sponsorship 14 (1), 29-45, 2012 | 36 | 2012 |
| All Brands Are Not Created Equal: Understanding the Role of Athletes in Sport-brand Architecture. AS Williams, DY Kim, K Agyemang, TG Martin Journal of Multidisciplinary Research (1947-2900) 7 (3), 2015 | 35 | 2015 |
| Comparing brand awareness levels of in-game advertising in sport video games featuring visual and verbal communication cues P Walsh, MH Zimmerman, G Clavio, AS Williams Communication & Sport 2 (4), 386-404, 2014 | 32 | 2014 |
| A CONCEPTUAL FRAMEWORK FOR ASSESSING BRAND EQUITY IN PROFESSIONAL ATHLETES. AS Williams, P Walsh, I Rhenwrick International Journal of Sport Management 16 (1), 2015 | 26 | 2015 |
| Out of bounds: A critical race theory perspective on pay for play K Brown, A Williams J. Legal Aspects Sport 29, 30, 2019 | 22 | 2019 |
| Fitness—There's an app for that: review of mobile fitness apps J Breslin, T Vickey, A Williams The International Journal of Sport and Society 3 (4), 109, 2013 | 22 | 2013 |
| Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention AS Williams, S Son International Journal of Sports Marketing and Sponsorship 23 (1), 155-172, 2022 | 21 | 2022 |
| Managing celebrity via impression management on social network sites: An exploratory study of NBA celebrity athletes KJA Agyemang, A S. Williams Sport, Business and Management: An International Journal 6 (4), 440-459, 2016 | 21 | 2016 |
| Creating revenue via organisational ‘brandpression’management (OBpM): A marriage of brand management and impression management in professional sport KJA Agyemang, AS Williams International Journal of Revenue Management 7 (2), 171-181, 2013 | 21 | 2013 |
| “Scandalous!”: Reputation, impression management, and employee assistance programs (EAPs) in the NBA KJA Agyemang, AS Williams, DY Kim Sport Management Review 18 (4), 609-617, 2015 | 19 | 2015 |
| Mixed Martial Arts (MMA) and the Media: An Examination of an Emerging Sport’s Coverage in ESPN The Magazine TG Martin, AS Williams, W Whisenant, W Dees Public Organization Review 15, 433-452, 2015 | 19 | 2015 |
| Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies P Walsh, I Rhenwrick, A Williams, A Waldburger Sport, Business and Management: An International Journal 4 (2), 96-108, 2014 | 18 | 2014 |