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Ruzica Brecic
Ruzica Brecic
Associate Professor, University of Zagreb, Faculty of Economics and Business Zagreb
Verified email at efzg.unizg.hr - Homepage
Title
Cited by
Cited by
Year
Importance of intrinsic and extrinsic quality food characteristics by different consumer segments
R Brečić, Ž Mesić, M Cerjak
British Food Journal 119 (4), 845-862, 2017
1312017
Marketing malih i srednjih poduzeća
N Renko
1012010
Understanding variations in the consumption of functional foods–evidence from Croatia
R Brečić, M Gorton, D Barjolle
British Food Journal 116 (4), 662-675, 2014
802014
Development of math attitudes and math self‐concepts: Gender differences, implicit–explicit dissociations, and relations to math achievement
D Cvencek, R Brečić, D Gacesa, AN Meltzoff
Child Development 92 (5), e940-e956, 2021
652021
SME international innovation and strategic adaptiveness: The role of domestic network density, centrality and informality
RB Nyuur, R Brecic, YA Debrah
International Marketing Review 35 (2), 280-300, 2018
632018
An exploration of start-ups’ sustainable marketing orientation (SMO)
DS Ćorić, A Lučić, R Brečić, A Šević, Ž Šević
Industrial Marketing Management 91, 176-186, 2020
412020
The moderating effect of perceived effectiveness of SMEs' marketing function on the network ties—strategic adaptiveness relationship
RB Nyuur, R Brečić, A Simintiras
Journal of Small Business Management 54 (4), 1080-1098, 2016
302016
A cross‐cultural segmentation of western Balkan consumers : focus on preferences toward traditional fresh cow cheese
G Giraud, C Amblard, E Thiel, M Zaouche‐Laniau, Ž Stojanović, J Pohar, ...
Journal of the science of food and agriculture 93 (14), 3403-3405, 2013
302013
The Arizona market: A marketing systems perspective on pre-and post-war developments in Bosnia, with implications for sustainable peace and prosperity
KC Sredl, CJ Shultz, R Brečić
Journal of Macromarketing 37 (3), 300-316, 2017
292017
A qualitative approach to understanding brand image in an international context
R Brecic, J Filipovic, M Gorton, G Ognjanov, Z Stojanovic, J White
International Marketing Review 30 (4), 275, 2013
282013
Routes to sustainability in public food procurement: An investigation of different models in primary school catering
A Tregear, Z Aničić, F Arfini, B Biasini, M Bituh, R Bojović, R Brečić, ...
Journal of cleaner production 338, 130604, 2022
222022
ULOGA MARKETINGA ODNOSA U MALIM I SREDNJIM PODUZEĆIMA.
R Butigan, I Mahnić
Trziste/Market 23 (1), 2011
21*2011
Local food sales and point of sale priming: Evidence from a supermarket field experiment
R Brečić, DS Ćorić, A Lučić, M Gorton, J Filipović
European Journal of Marketing 55 (13), 41-62, 2021
192021
Osnove marketinga
T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ...
172021
Political impression management through direct and mediated communication: The 2014/2015 Croatian Presidential Elections
M Šimunjak, DS Ćorić, R Brečić
Društvena istraživanja 26 (4), 539-560, 2017
172017
Do food quality schemes and net price premiums go together?
S Monier-Dilhan, T Poméon, M Böhm, R Brečić, P Csillag, M Donati, ...
Journal of agricultural & food industrial organization 19 (2), 79-94, 2021
162021
A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
R Brečić, J Filipović, M Gorton, G Ognjanov, Ž Stojanović, J White
International marketing review 30 (4), 275-296, 2013
162013
Foresight capabilities and SME product/service adaptiveness: the moderating effect of industry dynamism
RB Nyuur, R Brečić, P Sobiesuo
International journal of foresight and innovation policy 10 (2-4), 145-164, 2015
152015
Relationship between plate waste and food preferences among primary school students aged 7–10 years
A Ilić, M Bituh, R Brečić, IC Barić
Journal of nutrition education and behavior 54 (9), 844-852, 2022
142022
Organic and Geographical Indication Certifications’ Contributions to Employment and Education
M Hilal, G Leedon, M Duboys de Labarre, F Antonioli, M Boehm, C Péter, ...
Journal of Agricultural & Food Industrial Organization 19 (2), 161-176, 2021
142021
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