| Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism B Ibrahim, A Aljarah, D Sawaftah Sustainability 13 (4), 2277, 2021 | 173 | 2021 |
| Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination B Ibrahim, A Aljarah, B Ababneh Journal of Promotion Management 26 (4), 544-568, 2020 | 146 | 2020 |
| Social media marketing activities and brand loyalty: A meta-analysis examination B Ibrahim Journal of Promotion Management 28 (1), 60-90, 2022 | 143 | 2022 |
| Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus B Ibrahim, A Aljarah Data in brief 21, 1823-1828, 2018 | 132 | 2018 |
| The era of Instagram expansion: Matching social media marketing activities and brand loyalty through customer relationship quality B Ibrahim, A Aljarah Journal of Marketing Communications 29 (1), 1-25, 2023 | 81 | 2023 |
| Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus M Alrwashdeh, A Jahmani, B Ibrahim, HY Aljuhmani Data in brief 28, 104981, 2020 | 58 | 2020 |
| Does corporate social responsibility really increase customer relationship quality? A meta-analytic review A Aljarah, L Emeagwali, B Ibrahim, B Ababneh Social Responsibility Journal 16 (1), 28-49, 2020 | 56 | 2020 |
| The effect of market-sensing capability on knowledge creation process and innovation Evidence from SMEs in Jordan A Alshanty, O Emeagwali, B Ibrahim, M Alrwashdeh Management Science Letters 9 (5), 727-736, 2019 | 44 | 2019 |
| The robustness of corporate social responsibility and brand loyalty relation: A meta-analytic examination A Aljarah, B Ibrahim Journal of Promotion Management 26 (7), 1038-1072, 2020 | 37 | 2020 |
| The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach B Ibrahim, A Aljarah European Journal of Innovation Management, 2023 | 36 | 2023 |
| The nexus between social media marketing activities and brand loyalty in hotel facebook pages: A multi-group analysis of hotel ratings B Ibrahim Tourism: An International Interdisciplinary Journal 69 (2), 228-245, 2021 | 35 | 2021 |
| The differential impact of user-and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter A Aljarah, D Sawaftah, B Ibrahim, E Lahuerta-Otero European Journal of Innovation Management 27 (4), 1160-1181, 2024 | 34 | 2024 |
| Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda R Gupta, K Nair, M Mishra, B Ibrahim, S Bhardwaj International Journal of Information Management Data Insights 4 (1), 100232, 2024 | 34 | 2024 |
| Linking hotel environmental management initiatives and sustainable hotel performance through employees’ eco-friendly behaviour and environmental strategies: a moderated … SU Rehman, H Elrehail, D Alshwayat, B Ibrahim, R Alami European Business Review 35 (2), 184-201, 2023 | 32 | 2023 |
| The attribution effects of CSR motivations on brand advocacy: psychological distance matters! A Aljarah, B Dalal, B Ibrahim, E Lahuerta-Otero The Service Industries Journal 42 (7-8), 583-605, 2022 | 26 | 2022 |
| Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement B Ibrahim, A Aljarah, DT Hayat, E Lahuerta-Otero Leisure/loisir 46 (4), 599-622, 2022 | 22 | 2022 |
| Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense A Aljarah, B Ibrahim, E Lahuerta-Otero, MM García de los Salmones Current Issues in Tourism 26 (20), 3397-3410, 2023 | 12 | 2023 |
| Factors influencing employees’ eco-friendly innovation capabilities and behavior: the role of green culture and employees’ motivations SA Qalati, B Barbosa, B Ibrahim Environment, Development and Sustainability, 1-22, 2023 | 12 | 2023 |
| Past, present, and future scene of influencer marketing in hospitality and tourism management E Polat, F Çelik, B Ibrahim, D Gursoy Journal of Travel & Tourism Marketing 41 (3), 322-343, 2024 | 10 | 2024 |
| Examining the relationship between brand symbolism and brand evangelism through consumer brand identification: evidence from Starbucks coffee brand I Osmanova, S Ozerden, B Dalal, B Ibrahim Sustainability 15 (2), 1684, 2023 | 10 | 2023 |
Ahmad ALJARAHAssociate Professor of Marketing, Business Management, Bahçeşehir Cyprus UniversityVerified email at baucyprus.edu.tr