Perfiles

Michael Haenlein

Professor of Marketing, ESCP Business School and University of Liverpool Management …

Dirección de correo verificada de escp.eu

Citado por 62254

Marketing New Technologies Social Media Influencer Marketing

Robert V. Kozinets

Professor, University of Southern California

Dirección de correo verificada de usc.edu

Citado por 48856

Sharing Economy Social Media Marketing Activism Consumer Research Influencer Marketing

Seunga Venus Jin

Associate Dean for Education, Director of AI & Media (AIM) LAB, Full Professor …

Dirección de correo verificada de northwestern.edu

Citado por 10575

Artificial Intelligence Human-Machine-Interaction Social Media Influencer Marketing Brand

Kirk Plangger

King's Business School, King's College London

Dirección de correo verificada de kcl.ac.uk

Citado por 7721

Digital marketing Digital consumption Influencer marketing Marketing technology Digital retail management

Colin Campbell

Associate Professor, University of San Diego and Editor-in-Chief of JAR

Dirección de correo verificada de sandiego.edu

Citado por 6609

Online Video Advertising Influencer Marketing Social Media Marketing Experimentation AI and Machine Learning

Chen Lou

Associate Professor, Wee Kim Wee School of Communication and Information, Nanyang …

Dirección de correo verificada de ntu.edu.sg

Citado por 5872

digital advertising influencer marketing social media

Marijke De Veirman

Artevelde University of Applied Sciences

Dirección de correo verificada de arteveldehs.be

Citado por 5507

influencer marketing social media marketing podcast advertising advertising literacy

Amy Wong

Singapore University of Social Sciences

Dirección de correo verificada de suss.edu.sg

Citado por 5491

Services marketing Retailing Online brand communities Influencer marketing Service robots

Hajer Kéfi, Ph.D, HDR

Full Professor of Management Information Systems

Dirección de correo verificada de devinci.fr

Citado por 5029

Digital Ethics Dark side of IT IT and Museology Social Media Influencer marketing

Sean Sands

Professor of Marketing & Associate Dean, Research, Swinburne University of Technology

Dirección de correo verificada de swin.edu.au

Citado por 4418

Advertising Customer Experience Social Media Marketing Influencer Marketing Generative AI

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